Spamming High Traffic Pinterest Boards Hurts Everyone

[Susang6]

I have many group boards at Pinterest and they are all niche, carefully curated to match the titles and themes. Recently, a few Zazzle designers have been targeting them with unrelated pins, and it has become disruptive. For example, on my Ladies Fashion Bags board they share T‑shirts, on Kitchen and Dining they share T‑shirts, and even on Zazzle Holiday Cards they share T‑shirts. Just today I deleted forty‑two T‑shirts from my pinboards. Perplexed by why anyone would do this, I searched and found that there is a lot of bad information online encouraging people to “spam everything to high‑volume boards” as a way to get traffic. That advice is simply wrong. Pinterest frowns on spam boards, and anything that does not relate to the board’s title is considered spam. When boards are cluttered with irrelevant pins, the algorithm buries those products, engagement drops, and ultimately spammers hurt everyone in the group. 

I’m just sharing so that you know spamming can cause real problems, and it is not a good way to get sales. People are shopping for what the pinboard title represents.  When you  spam boards with unrelated products , your pin will  hurt the boards visibility (algorithm) and sales for everyone.

[Connie]

You have a really nicely curated selection of boards there! It's awful that some people try to ruin that! Is there any way to make your boards invitation-only, and then you can only approve those designers that are vetted by you?

[kashmier]

I hope so many boards I don't often get to check for this happening although it has in the past, Unlike you I have added sections to nearly all my boards and I do not know if that is a good idea or bad. Years ago I got an itch and thought I would add the sections. It does not look as good as just a board to me but I was hoping it did something for search. I am getting to start from scratch at Benable. If you are not aware of it you might want to check it out.  FYI - joining using my link is supposed to add to any referrals you make Benable is an app to share your favorite things, and earn from 40,000 brands. Skip the waitlist with my link: https://benable.com/i/6TBR7      

[Susang6]

I’ve learned that sections don’t actually help with SEO. Pinterest sections are only for internal organization they don’t generate their own URLs, titles, or descriptions, so Google can’t crawl them. That means pins inside sections won’t show up in Google search results.  For SEO visibility, it’s much stronger to create separate boards with keyword-rich titles and descriptions. Each board is indexed by Google, and every pin benefits from that metadata. Pin-level optimization (clear descriptions, strong keywords, high-quality images) also makes a big difference.  So while sections can make a board look tidy, they don’t contribute to discoverability outside of Pinterest. Separate boards are the better choice if you want your content to be found through search engines. Thanks for the invite to Benable...right now I have too much going on to take on something new.