Varying Descriptions, Titles and Tags for same designs across products

[AdekDesigns]

I have an older store that I'm revamping because my sales are abysmal. I'm trying to nail down my titles, tags, descriptions etc, because I'm getting little to no views, and I figure the first step in selling something is having someone actually see it.

The official Zazzle guidelines recommend not using the same description, title or tags between products even if they have similar designs. Is that realistic? If you create a pattern and apply it to 200+ products, are you individualizing your keywords to each and every one? Does anyone have any tips on how they're handling such a monumental task? A lot of my pieces are seamless patterns, so they really are the exact same artwork applied to various things and it's hard to come up with a lot of different things to say about it.

Here's a link to my store, Adek Designs, in case anyone is willing to give more personalized advice. I'm still in the middle of fixing old products while uploading new ones, so there's pretty wide variation in how well they're tagged and such.

[KeegansCreation]

What I do for those situations is come up with 15-20 keywords and then do a different combination for each product. Online thesauruses or ChatGPT (or other AI) can help with finding 15-20 keywords.

I went into your store and picked two patterns at random; Pink and Blue Sleepy Woodland Critters and Green Sleepy Little Woodland Critters. Both have a multitude of animals but neither have those animals as tags. I see deer, raccoons, owls and more. So that's one easy place to start; listing the animals in multi-animal patterns.

[AdekDesigns]

Thanks for the reply!

If you don't mind an additional question... I figured if I listed off all the animals, I'd use up more than half my tags and get swamped by the competition in the market. Would you typically just put "deer" or do you use phrase tags to try to stand out a bit more?

[KeegansCreation]

A hidden advantage of having 15-20 tags and using them in different combinations is that you don't have to stick to one tagging strategy. On some products, use up half your tags on animal types. On other products, use a different strategy such as using phrase tags ("woodland deer" perhaps). But don't make a phrase tag that isn't an actual phrase ("racoon deer fox" would be a spam tag). If every product is a slightly different combination of tags, you increase your reach.