Zazzle Blog

[Gifts4Women]

Have designed lots of products and have six Zazzle Stores. Linked each store and products to our Pinterest account for over a year.  Beginning this year, 2023, we have had zero traffic, sales, or feedback from anyone at Zazzle, Google, or Pinterest. Need to know if anyone on your end sees our products showing up around the Zazzle Community or Google community?

Thank you for your kind response.

WowWeeniesGalore Zazzle Store

[J32Design]

I have been taking a quick look at your Barn Yard Buddy Bakery store, but I assume that your other stores are very similar in comparison.  While your products from the above mentioned store are in the Zazzle marketplace it is a miracle that they are there and that you have sold anything at all so far. Let me explain why. I am going to be honest here so please don't take offense.

The biggest problem I see are your product tags. They are quite frankly terrible and it looks like you are tag stuffing, but actually lowering your chances of a sale because you turn several words into one.

My advice using your "Baby Lamb 1 Dozen White Chocolate Oreo Cookies" product as an example.
Your tags for this are:

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oreo cookies 4 kid birthdaypartiesbaby lamb oreocookies 4 birthdaypartieswow weenies galore bakery goodsmailbox greeting cards bakery goodseaster oreo cookies 4 childrenoreo cookies 4 animal loversoreo cookies 4 farm animallovers

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1. Don't try to add more words to a tag. birthdaypartiesbaby is not a word and therefore useless. The system will not determine 3 different words it will see it as one word. Hence most of your tags are not useful to you.

2. Do not use the product type e.g oreo cookie or mug for example in your tags. It is unnecessary as it is already in the title which is also searchable.

3. Do not use other product type other than the one you are selling in your tags e.g. greeting card when you are selling an oreo cookie.

4. You do not need to repeat words in your tags. For example if you have the tag "animal lover" and "farm bakery" you will be found in the marketplace using the search term "animal farm" or "bakery lover" as well. The system can take a word from one multiple word tag and add to another.

5. don't use 4 instead of for

Generally I recommend reading the guidelines Zazzle provides here https://help.zazzle.com/hc/en-us/articles/115000373127-Title-Description-Tagging-Best-Practices

In your description you mention that people could purchase matching products separately and you name a few. My advice would be to place matching products in its own collection. This way the matching products are able to show up on your product page saying "Other products from this collection".

All the best

[Gifts4Women · Accepted solution]

Thanks. Accepted Solution.

[CreativeLeahG]

I have noticed tag phrases picked up by Google recently, so in some cases, tags with repeated words but different phrases will indeed be useful, because Google will find that phrase if a customer has used it in their search. I'm not positive, but this seems to be 'new' google activity (or new in that I wasn't aware tags were 'seen' by google) as I haven't noticed it before. Zazzle's tag policy should ideally reflect what is most useful for Google search as well as for marketplace. 

[Windy]

Very good advice from J32Design. 

I am seeing problems with the tags as well. For example, I do not see why you have used the following for this product. 

 barn yard buddy bakery goods

and 

christmas village shop mini mall

Neither of the above tags describes the product they are attached to:

https://www.zazzle.com/z/nmrswnhb

Your description seems to describe your shop and not your product. Describing your product would be more likely to bring views and sales. Each product needs its own very carefully crafted description. 

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[Gifts4Women]

Thanks.