Zazzle Group Listing Capability Request

[Jadendreamer13]

Here’s an idea that would help designers make more sales, but it would take more work to set up the listing initially:

I would like Zazzle to offer the capability for designers to group several related products in one listing (both in matching styles and products that are typically sold together). For instance, I would like to be able to list notepads and pens inside of one listing. Or, I would like to be able to list a baby blanket, nursery pillow, and onesie in one listing, so someone looking for baby gifts can choose from related products with matching designs. Or, a group T-Shirt listing with a variety of designs (not just a template to change the text on the same design). The possibilities are endless.

Since you’re currently revamping the design tool, now would be a good time to set up and test this potential new capability.

What do you think, Zazzle?

[Connie]

If this is too complex, they could accomplish the same thing by letting us do custom cross-sell collections and treat the non-event cross-sell collections with the same format as the event cross-sells.

[Jadendreamer13]

That’s another good idea. I’m thinking that customers would rather see matching items inside one listing than having them click out of the listing and then click into a collection. Once they click out of the listing, then they’re gone (at least I would be gone).

[Connie]

Yes, that's true. But if we can choose which products go together in one "box" of the cross-sell collection, we could make sure that they can see the other products right underneath the one they are looking at anyway.

Your idea is good, but in case the coding is too complex or something, they can at least work with what they already have to make it easier for customers to find the matching products.

Maybe the more ideas we throw out here, they might actually realize we need better ways for customers to see non- event matching products together!

[Jadendreamer13]

I totally agree, Connie.

[Anne]

Or add sections to collections ...? (repeat request)

[Susang6]

Or move up our collections so they are directly under our product listing rather than "other designers"  ...good idea @Jadendreamer13 

[Jadendreamer13]

I’m looking for ways that Zazzle can take an active effort to help creators to increase their sales. They’ve chipped away at our earnings since the launch of the Ambassador program. It’s time for Zazzle to show designers that it values their contributions - with actions, not words.

All suggestions and ideas on how Zazzle can do that are welcome.

[Susang6]

When I published for eHow.com, there was a feature built into the publishing flow that let writers choose three related articles to appear directly under our How to. It was simple, but it made a huge difference readers stayed with our content longer, and the platform still benefited from the extended engagement.

Zazzle could easily adapt that same idea for creators.

Before we publish a product, give us the option to:

1. Select three coordinating products we want displayed directly under our listing
2. Choose the collection we want tied to that product so the customer sees the full set immediately
3. Keep other designers’ products farther down the page, below our own coordinating items and description

If a customer clicked our pin, our blog link, or our social post, they should see the creator’s matching items first not a wall of unrelated designs from other shops. It respects the creator who brought in the traffic, and it gives the shopper a clearer, more cohesive experience.

Right now the layout works against both.

[Jadendreamer13]

Excellent ideas, Susan.

[KarmaKay]

This! I counted 30 "other designers" products (all editor's picks) in between my listing and collection. That doesn't count the row of other designer's above the product. They must be focusing heavily on "editor's picks."  I agree, if they could either condense the stack of 30 editor's picks in between the product and collection or make it a single row that scrolls sideways (and possibly smaller, like Etsy), that would be great! I think it might be overwhelming for customers who come in through a link and are flooded with the product they cllicked on and 34? other products. I know if I were a customer, my first reaction would be "what is this - seems suspicious" 

[tiffjamaica]

I have a set of alphabet flashcards (postcards) and they sell pretty well. I cringe each time they do though because some poor buyer had to fish around and make sure they got all the letters correctly in their cart!  They're in a collection, so they do show up under each other, but not in order!  It would be awesome to group things and also have an "Add All to Cart" button!