Pixelan
Valued Contributor

Idea

Please let Pinterest links go to the actual product page.

I've noticed that when people click on a pinterest image post that promotes a Zazzle product the link does not go to the actual product page but to sort of a landing page.

Example

This saved pin:

Pixelan_0-1702378315396.png

Goes to this page with many other designs and no "Add to cart" button:

Pixelan_1-1702378420921.png

Instead I would have expected it to go to the actual product page:

Pixelan_2-1702378495737.png

 

Reasons

  • Going to the actual product after someone clicks the link avoids confusion.
  • It's already a challenge to have people click the link. Now when they finally decide to click on it, it doesn't go to the product page but has to compete with other peoples designs first.
  • We're promoting our own products on social media, as is recommended by Zazzle, not other peoples products.
  • The customer has to do a 2nd click before arriving at the product they initial saw on social media, which increases the changes of them just closing the window before making an order.
  • The customer already liked what they saw when they clicked on the Pinterest link but now the product we promoted has to instantly compete with many other products.

I know this has been mentioned before, but just wanted to share my opinion and experience. Zazzle is a great place for being creative as a designer, I like the designing for new products, the contests and the community and would love to stay here for many years. In my opinion this 'little' change could help creators. Thanks for reading.

13 Comments
mylittleeden
Valued Contributor

I would also like to add a comment here. Unfortunately some of our products that we have pinned are now discontinued. If you click on one of those it goes away from the creators store and to a generic Zazzle page, with other products not related to the original pinner. It would be nice for us that have spent the time pinning now and in the past, if it could be directed at least to the store page it was originally in instead? Is that possible? Sometimes we have to recreate an item due to changes in products out of our control and can't go back to all the pins! and that is fine I get things change but it frustrating for the customer and us if we still have a similar item they are looking for but lose the connection to the potential customer altogether.

joniwarden
New Contributor III

Not only.... most links I send to contacts, only show the zazzle home page. Its quite frustrating. Only in "go see it now" when you post it lets me get a link to the product

happypainter
New Contributor III

Wow! That is really good to know.