How to create a shop on Instagram?

[catinarezi]

Hello, guys!

I finally decided to create a professional account on Instagram and I would like to know how to create a shop like this:

https://www.instagram.com/indiedarlingdesign/shop
(this link works only in the app)

It links directly to Zazzle's products, with even prices and shipping info, then the client just have to click the button to come to her Zazzle shop to finish the purchase.

I know I'm still dummy, since I'm starting, but I simply can't find an option to link products and create a shop on Instagram (or Facebook)...

I'll be grateful if someone can help me.

Catherine Marie

[idraw]

Had to google the shop name to find it, since I did not want to be forced to login. Looks like this is what she is using—- (google linktree for pricing and further info)

Linktree is a tool that allows you to share multiple links on social media, but it rose to prominence on Instagram. This is because Instagram does not allow you to share web links anywhere apart from in Stories and in the 'bio' section of your profile page, which has a strict character limit. 

according to their website—-

Linktree allows you to create a personalized and customizable page that houses all the important links that you want to share with your audience. It's a link-in-bio solution that can be used on social platforms like Instagram, TikTok, Twitch, Facebook, YouTube, Twitter, LinkedIn, and more.

[catinarezi]

No, no... It's not the linktr.ee... Her shop shows a button "See store" that's native from the app, and when you click it, it shows some of her products with other buttons "see product" (with the price there), and then "see at the site" ("ver no site" in portuguese, maybe I'm translating a bit wrong) that brings the customer to Zazzle. I believe this is very useful and practical and I bet it leads to more sales...

Catherine Marie

[idraw]

Ola, Here is what she has on her instagram page,the  link shows  and includes linktree on her instagram page—>

SHOP at the link below!

linktr.ee/allisontarell?utm_source=linktree_profile_share&ltsid=012f768b-e8bc-41 

Just tried her site on my iPhone, it gives a choice of using the app, or using the above link. Using the above link you get 3 links—- her site, her zazzle shop, or her Redbubble shop. And below those buttons, bottom of page  is linktree

[catinarezi]

So this linktr.ee is what makes the "shopping bag button" show up? 

[idraw]

Using Firefox I looked at the page source code of her page, it shows assets and production using linktree.

here is some other info that might be useful—-
https://www.julieerindesigns.com/2021/05/12/how-to-set-up-an-instagram-shop-with-print-on-demand-pro...

[MissPaperFarm]

I think the process this seller has gone through appears to be a lot of third party integrations from Shopify -> Facebook -> Instagram 

To have a shop on Instagram you have to have a url that begins with your shop name like "yourstorename.com" or "yourstorname.spreadshirt.com"

Zazzle urls are "zazzle.com/yourstorename" So, unfortunately, Zazzle sellers don't qualify for Instagram shops with a just a Zazzle url. 

What this seller has done, is she has a Shopify account which provides tools to create an online store with a personal url "storename.com" and listed her products on her website. To get her product listings on Instagram, she has opened a Facebook store, listed the products there and then connected her Facebook store to her Instagram account using the "yourstorename.com" url for verification. 

Two things to note:  1. Anyone can open a Facebook store, you do not need a personal url to do so however you DO need a personal url to open the instagram shop and 2. Shopify cost money monthly to use and I am not sure if it integrates Zazzle shipping and customer service into it, so it's possible that this seller is selling her products through her online shop, however, when she makes a sale, she orders the products form Zazzle and then has to handle shipping and customer services on her own accord.