I'm stuck and zRank 4, done my best to optimize my listing and I I haven't made any sale

Ays
Contributor

Hi everyone,

I’m Alyssa from the Philippines. I'm working with my husband as we build a future beyond borders. Our dream is to eventually migrate to Europe, the US, or Canada. While we work towards that goal, we focus on creating digital businesses that can move with us. We do have a small digital marketing agency and I've done my best to apply what I know so far to make these stores work:

It’s been a challenging journey. We started our first brands with high hopes, but neither took off, yet, as expected. It’s been tough, especially when you put your heart and soul into something. But we’re not giving up. Instead, we launched our second brand, Happy Pews.

Our Stores:

  • Nadaras-Motorsports themed store
  • Happy Pews-Christian and faith-based designs


    What We've Done So Far
  • We have eight collections per store.
  • Each collection has media that highlight what it's about.
  • Each collection and product listing has an optimized description that includes common keywords used to search for that product, as well as tags.
  • Each product and collection are promoted on social media (FB and Pinterest)


I'm almost about to give up and feel like it's a dead end. What else can I do?

15 REPLIES 15

LMGildersleeve
Valued Contributor III

 

First and foremost welcome to the world of POD (product on demand) the hardest business you'll ever have. There is a misconception that this business is easy to break into. YouTubers make it sound easy but it is not. 

It takes time to sell products whether it's here on Zazzle or out there on social media. Your stores have so few designs and products. Your Pew store has 20 products (two types) with only two designs or four if you count the for different texts you've used. That is tiny. Your motorbike store is the same. Your products in your Pew store were only made this month. 

It takes time for those products to be found in the Marketplace in Z if your tags are spot on.

Speaking of tags... your mug with a pomegranate wreaths tags are not serving you.

Using Friendsgiving, Christmas, Thankgiving, posh and birthday all in your tags is confusing the system and not showing any relating tags. Notice the suggested mugs under your own are only yours? That is a red flag for you to change your tags to the appropriate ones. 

Use Zazzle's Titles, Description and Tags tutorial to fix all of your products in both stores.

Make more designs and keep adding to your store. Add around 10 new designs a week and keep making collections and sharing both collections and products on Pinterest (be aware this is a bug with sharing to Pinterest with the PinIt button at this time but Zazzle is aware of this issue).

 

 

 

Using Friendsgiving, Christmas, Thankgiving, posh and birthday all in your tags is confusing the system and not showing any relating tags. Notice the suggested mugs under your own are only yours? That is a red flag for you to change your tags to the appropriate ones.

I don't want to detract from the OP thread, but I am really intrigued by this. Can you elaborate further?

@LMGildersleeve 

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@ColsCreations when you see your own products underneath as "suggested products" and not your competitors, it probably means your tags are not great. You will be in a league of one... yourself. You want to be seen with your competitors because the customers looking at their products will see your products in their "suggested products" feed.

I hope that made sense. 😜

I always considered being in a league of one's own as a good thing but I do understand this point, it does makes sense. It's a conundrum though ... Do you want to be "niched down" enough with unique tags that probably aren't popular/good so mostly your own stuff shows under your product, or do you want to find more common ground with tags so hopefully your products show up on competitor's scrolls? I feel like the more common tags you use, the more competition there will be in search results. But then, the more unique your tags, the less likely it is you'll get the additional exposure of being on competitors' scrolls. Lots to think about. Thank you for elaborating. 

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You are welcome. Personally I have been more successful earning money here on Z by playing in the same pool as my competitors. That's not to say I I used unrelated tags on my products. Tags that have unrelated words for my designs will not sell the product. Tag accuracy means everything.

Your suggested feed should have competitors products that are similar in style or niche. 

@ColsCreations @LoraSeverson 

I am intrigued as well. I am usually stoked when I only see my products listed underneath mine. lol

Same.

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Hi @LMGildersleeve ,

Your comments were very insightful. I understood the concept of tagging. I found a fix and a hack around it. I'm following the examples of the top-ranking product but tailoring them to my product. I read the tutorial. It pretty much works like SEO. I'm an SEO consultant, so this one is an easy fix. I probably didn't let it sink in well when I first read it. 

By product, you mean variety and not sizes, right? Got that! My husband and I are practicing and finding the best rhythm in designing, publishing, and marketing. We're trying to build a system that doesn't compromise quality. 

I also noticed where @ColsCreations mentioned customization and allowing customers to add text. This is supposedly decorative, and allowing customization won't have the same effect as I envisioned for the design. Additionally, the fonts on Zazzle are not as lovely as the licensed ones I have from my tool. Unless there's an option to upload fonts, customers can use them; otherwise, for that part, I will have to take the feedback with a grain of salt.

I wish I posted sooner than later. I appreciate this exchange so much!

Thanks to you both!


ColsCreations
Honored Contributor II
What else can I do?

Be patient. 😉

Your Happys Pews store has only 20 products so far, the oldest of which is barely 5 days old. And those 20 are made up of one design on two products  - mug and tote bag - you've published separately in different sizes. That's unnecessary as the shopper can choose those alternative option themselves on the product page. The only time you should do that is when choosing a different size would negatively impact the design, then you might want to publish it as it own size with the design altered to fit better. I also noticed that the ability for shoppers to edit the designs is turned off and that's a personal choice but it prevents shoppers from being able to tweak things themselves.

Your design has text in the center of it that's part of the image so you've published those as different text versions. For something like that, you can make the wreath background transparent and then use template text over it, so that the shopper can change that word to anything they want.
I'd consider using template text, and then instead of using your time to publish the same (except the text) design on the same product in its different sizes, you can expand to more product types and creating more designs, the fun part. 🙂

With your Nadaras Motorsports store, the same thing about publishing on different sizes/styles/colors of same product applies. But the main thing here is copyright / trademark / IP issues. You've used the names of racers in the titles and tags, and a helmet brand name & logo is clearly evident in some of the designs. That kind of thing will get your products pulled. You can target motorcross fans as a niche, but you have to avoid using brands, logos and names like that.

Back to being patient:  The POD market is extremely saturated, Zazzle and others. MILLIONS of products on Zazzle alone. The surge in AI has made it even more so. Anyone trying to get their foot in the door these days is facing immense competition and will be lucky to even be found in searches. POD design is a slow grow, you're not going to magically get sales overnight. You have to ask yourself, what sets my work apart from the literally millions of other choices people have?

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Hi @ColsCreations super appreciate this!

But the main thing here is copyright / trademark / IP issues. You've used the names of racers in the titles and tags, and a helmet brand name & logo is clearly evident in some of the designs. That kind of thing will get your products pulled. You can target motorcross fans as a niche, but you have to avoid using brands, logos and names like that.

  • I did my research on this before even setting it up. The main thing that inspired me is that F1 and Motocross are an underserved community on Zazzle and in the merch world. The cars that sponsor the teams typically produce "official" merch and don't represent and capture what fans like me want. 
  • I noticed that most designers who sell F1 and motocross merchandise use the driver names because that's what fans use. I haven't had anything pulled or returned for review yet so far because these helmets are also not current ones. They are from past races, and certain tweaks to the illustrations have already been made.

I get your point about letting customers transfer to other colors. It's just that the design doesn't work well with the other colors on Zazzle, and it will negatively affect the illustration. Pardon my words, but I don't want them bastardizing the design. I think hardcore fans will understand. 

But on the variety, that's something that we're working on.

Sara_H
Honored Contributor III

Sara_H_0-1729019566908.png

as @ColsCreations stated - you have to be very careful as your products will get pulled if you use IP that has been trademarked.

In the case of your LH44 line - that is owned by Lewis Hamilton - 44 IP Limited (easily found by using USPTO trademark search) and has been trademark for class 025 which is t-shirts.

I would remove them before they get removed for you

When you do your research - always check USPTO

ColsCreations
Honored Contributor II
I did my research on this before even setting it up. The main thing that inspired me is that F1 and Motocross are an underserved community on Zazzle and in the merch world. The cars that sponsor the teams typically produce "official" merch and don't represent and capture what fans like me want.

Right. That's exactly why people can't cash-in un-officially. I might not like the cover art some band is using but I can't just go and create my own using their name to sell it. That suggests some relation to, endorsement by, or affiliation with, the named entity. You're not using the driver names in the actual designs, "just" in the tags & titles, but it's those tags & titles that draw eyes to your product and thus create an association.

I noticed that most designers who sell F1 and motocross merchandise use the driver names because that's what fans use.

Sure. But just because there are other examples for sale doesn't mean it's kosher

I haven't had anything pulled or returned for review yet so far because these helmets are also not current ones.

OK. First - if an item is pulled for IP reasons, it doesn't go to "review", it just gets gone. Zazzle doesn't mess around with possible infringements, the item is deleted and you get an automated email leaving it up to you to guess why. From reading these forums, it seems that nine out of ten times it's because of tags and not the actual image used.
Second, things don't usually come to the attention of Content Review until either 1) someone uses the 'report this design' button on the product page or 2) an order is placed and thereby reviewed by a human at Zazzle. Third, doesn't matter if the helmet design represented in your graphic is current or not; your image contains the Arai logo which you don't have the right to use.

I'm not an expert on this subject so you do you but since you asked for advice, I'm just trying to advise that you may want to take a closer look at these things so you're not wasting your time publishing things that could get pulled because they're in violation.

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J32Design
Contributor III

All in all, your tags and titles need work. If I remember correctly, the Zrank system is not to keen on too many products using the same titles or tags. Use multi word tags where possible without being spammy. With Zrank changes will take time. The biggest trigger for your Zrank going up is, in my experience, the sales to product ratio. The more sales you have the better. Also Zrank does not update immediately.

Your biggest issue and that is not zRank related is the use of brands and drivers names. I'm pretty sure Lewis Hamilton will have a word about using his name as his name is his brand. He may have lost trademark cases in the past in regards to "hamilton" on it's own, but for his full name there is no chance that your products aren't getting pulled eventually. Same for using any brand or logo of a brand. This is just a no no in our line of work.

LMGildersleeve
Valued Contributor III

@Ays  

"By product, you mean variety and not sizes, right?" Correct. 🙂

 

You’ve asked for feedback. Folks here have given you great feedback that will improve your store, products, and sales. Yet, in every case you seem to dismiss that feedback. If you want to make sales, you have to be willing to make changes. Otherwise, the results you’ve had thus far will remain the same. Good luck with your store.