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Board Activity
One of the foundations of Zazzle has always been that we, the creators, get to set our own royalty rates. That freedom reflects the time, talent, and energy we invest in our work—and it builds trust in the platform. But lately, with marketing fees deducted after the royalty is calculated, the number we actually receive no longer reflects the rate we chose. In effect, the royalty we set is being eroded behind the scenes. If Zazzle needs to recoup marketing expenses, we understand—but that should come from Zazzle’s share of the sale, not the portion we were told was ours. All we ask is simple: 👉 Give us the royalty we set. 👉 If marketing fees must be deducted, make them transparent—and taken after our royalty is honored in full. This would not only restore trust—it would give designers the confidence to keep building on Zazzle, knowing their margins are secure and respected. Zazzle, we love this platform. We just want to see it return to the principles that helped it grow in the first place.
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I’d like to suggest that Zazzle consider waiving marketing fees on custom orders—especially those that come from customers who find our stores on their own, or who reach out to us directly through the storefront messaging system or by email, without clicking on a paid ad. Custom work takes time. When someone contacts me for a personalized design—whether through Zazzle messages or by emailing me directly—I often spend time discussing their needs, creating new versions, making edits, and guiding them through the order process. In many of these cases, Zazzle didn’t pay for that customer to find me. It was either my own outreach, a referral, or someone who came across my storefront or website organically. It feels discouraging when those custom orders are still subject to the full marketing fee, as if they came in through paid advertising. On lower-priced items especially, those fees can cut deeply into the small earnings left after custom work is completed. Would Zazzle consider one of the following: Exempting orders placed within 24–48 hours of a message thread or customer contact? Creating a toggle or order tag for “custom orders” to help flag them as designer-driven? Allowing a way to send a private link that’s automatically exempt from marketing fees? This would go a long way in supporting designers who offer personal service—something that keeps many customers coming back. Thanks for considering it.
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When a customer clicks on my self-promotional link from my website and is then shown Zazzle’s cookie consent banner, if they choose to accept Zazzle’s cookies, could this potentially override or interfere with my self-referral tracking? I want to ensure that accepting Zazzle’s cookies does not inadvertently prevent me from receiving proper referral credit for the traffic I send from my own site. Please clarify how cookie acceptance affects self-referral commission tracking. Thank you.
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If a designer creates a new custom order and sends it as a direct link to the customer, are we still charged a marketing fee? It seems that according to Zazzle we are. Please correct me if I’m wrong. NEW! Q: Are Direct-Only Products subject to the Marketing Royalty Fee? A: If a Referred Sale of a Direct-Only Product is made during the first Referral window, the Marketing Royalty Fee would apply to that sale.
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Hello Zazzle Team, Since the transition to the new Ambassador Program, I’ve noticed that the referral rate for the zazzle_flatpapersheet product is calculating as either 15% or 18% + 5% royalty. This is noticeably lower than any of the products listed on the referral rate table provided with the program update. I submitted an issue request about this over three weeks ago with 4 follow ups but have only received confirmation that the matter is being looked into — with no further update since. Could you please clarify why this particular product is not aligning with the referral percentages outlined in the official table? Thank you,
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As a longtime designer, I want to begin by saying how consistently pleased I’ve been with Zazzle’s customer service over the years. The representatives I’ve worked with have always been kind, helpful, and professional. I’ve never had complaints in that area—they’ve done a wonderful job. That said, since the changes surrounding the Ambassador Program and other recent updates, I’ve started to notice a shift. It seems that even the customer service team is struggling to get clear information about the questions we, as designers, are asking. Some have even expressed frustration that they haven’t been given the tools or training to properly support us. I truly empathize with them—it must be difficult to be on the front lines without the clarity needed to serve both customers and creators. But from a designer’s perspective, it’s also disheartening. If the employees themselves aren’t being informed, how can we have confidence that we’ll receive the answers we need? I hope this can be addressed soon—for the sake of both the team and the designer community.
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I’ve noticed a significant challenge that many Zazzlers—including myself—are facing when it comes to earning referral and from the Ambassador program: the issue of third-party sales overwriting our ambassador, referral and direct links. I spend an average of 6 hours each day sharing Zazzle products across social media, blogs, and emails, hoping to gain a potential customers to click and buy from my ambassador and referral links. Despite this effort, I consistently see my sales categorized as third-party, meaning I lose out on the expected royalty. From what I understand, the issue stems from how Zazzle tracks referral clicks—favoring the last-click attribution model. I appreciate the exposure Zazzle’s advertising brings, but this system makes it almost impossible for ambassadors to receive the full benefit of their promotional efforts. Since online shoppers frequently browse multiple sites before making a purchase, many of them unintentionally pick up other referral cookies—even though my link originally led them to Zazzle. Unfortunately, there’s no realistic way for me to ask customers to clear their browser cookies before clicking my links. I genuinely believe that Zazzle values its ambassadors, and I would like to see a fairer tracking system that gives us a stronger chance of earning from for the traffic we bring. Here are some possible solutions: Extending Cookie Duration – Ensuring the ambassador’s original referral holds weight, even if the customer clicks another link afterward. First-Click Attribution – Prioritizing the initial referral that brought a customer to Zazzle, rather than the last one they clicked. I think that with small improvements, ambassadors could continue driving valuable traffic to Zazzle while being fairly compensated for their efforts
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So an invitation that I normally would receive between $8-$10.01 royalty and between $1.60-$1.80 on 15% self referral (depending on the discount on the day ) .... now gets $5.08 on royalty and $0.43 on %4 SELF REFERRAL ???? This does not make sense at all !!!! what is the point of self promotion then ? So discouraging and disheartening! to say the least....
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I made sales today subtotal ( Z charged customers ) $311.70 - a fair enough day only making 10% but wait a minute my total royalty comes to $18.25 . In what world does that come to 10% I still am not getting referrals and I have thousands of links out in numerous sites and networking plus paying advertising. I am still waiting for this big fix that will finally be getting my links right. But that is one problem. This post is asking where is the 10% ?????
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I had three customers come in today as a "none" and, as you will see below -- and the 3rd is the same -- I did not get the anticipated 10% from the sale. On the 22nd, with a "none" I did receive the full 10%. Is this a system error today that can be corrected or has something changed? Thanks, Vivian
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Good morning, Is it true that we can only get self-referrals from new customers only? Thank you!
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I just made another third-party sale. I want to know who is taking 50% of my royalties. Was it an affiliate sale? Another Ambassador listing my products on Pinterest? Was it a sale from a Zazzle email, promotion, or other marketing tactic? We designers need to know who or what is grabbing half of our royalties, so we can plan our next steps. We can’t develop a sales strategy without this data. We need transparency—not just a notation that a sale was a third-party sale.
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How discouraging and disappointing that with this new Ambassador Program I have gone back to my earned royalties being lower than when I first started with Zazzle years ago. I have always had my commission at 10% so that’s not the issue. It is unconscionable to me that with all the work with designing, listing and maintaining our stores we are down to earning pennies for our efforts. It is my opinion that a company (Zazzle) who used to care about its creators has moved on to just treating us as pawns in how their company can make the most profits with no consideration about the people who help them achieve that goal. Beladora Designs
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I’d like to raise a concern about how Zazzle's 50% marketing fee on gross royalties unfairly penalizes creators who adjust their pricing just to offset increasing platform fees. Right now, the more you charge for your design (by increasing your royalty), the more Zazzle takes in marketing — even if Zazzle's actual marketing effort remains the same. Here's a real-world comparison for a 3rd-party envelope sale (250 units): Set Royalty Sale Price Gross Royalty Excess Royalty Fee (5%) Marketing Fee (50%) Net Earnings Net Royalty % 10% $212.50 $21.25 $0.00 $10.63 $10.63 5.0% 18% $235.00 $42.30 $2.12 $21.15 $19.04 8.1% 22% $245.00 $53.90 $2.70 $26.95 $24.25 9.9% 🧾 As you can see: Raising the royalty from 10% to 22% increases the creator’s earnings by ~$13.62… …but it also increases Zazzle’s marketing take by over $16 — simply because the royalty is higher. The marketing fee is not based on performance, actual advertising costs, or conversions. It’s a flat 50% of your gross royalty — no matter what. 🔍Why should a creator who raises prices only to survive platform fee changes end up being penalized by those same fees? This structure discourages fair pricing, forces creators into low-margin work, and erodes the financial viability of maintaining a Zazzle store. 💡Suggestion: Make marketing fees performance-based or capped Provide per-sale transparency Stop penalizing creators who are adjusting just to stay afloat Zazzle’s marketing strategy should empower creators — not punish them for trying to earn a livable income.
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Hi! I don't have time to write a full-blown Google Analytics tutorial (I tried; it's insane what they've done to this tool), but I have a quick tip for those of you who've already set it up for your Store(s) or are willing to deep dive into the Google Beast. TL;DW (Too Long; Didn't Write) version: - Sign up for a Google Analytics account - Get your G-00000000 number from your Admin Panel in Google Analytics -- There are 3-4 various numbers associated with a Property now; you want the G- number -- It'll be G- and then numbers and letters - Add it to your Store Settings (it says "UA number," but that's old) -- zazzle.com/store/STORENAME/settings/advanced (at the bottom); save your settings - You can TEST in your Google Analytics account on the INSTALL MANUALLY screen in Admin - Once set up, you want your PROPERTY ID (not Stream, not Measurement, not Random Numbers Google associates) -- If you can't find it clearly labeled, go to any report and copy the p0000000 number from the URL of ANY report If you get through all that, you can see various reports in your Google Analytics account. If you're not familiar with the terms Google uses, it can take a while to find this one report. Use this link and change "p000000000" to your own number, so it'll be like p123456789: https://analytics.google.com/analytics/web/?authuser=1#/p000000000/reports/explorer?params=_u..nav%3Dmaui%26_r.explorerCard..selmet%3D%5B%22sessions%22%5D%26_r.explorerCard..seldim%3D%5B%22sessionManualSourceMedium%22,%22landingPage%22%5D%26_r.explorerCard..hideBreakdown%3Dfalse%26_r.explorerCard..startRow%3D0%26_r.explorerCard..rowsPerPage%3D50%26_u.comparisonOption%3Ddisabled%26_u.dateOption%3Dyesterday&collectionId=11109117994&r=manual I copy that link into my daily checks workbook, so I don't have to hunt around for it. You'll see the LINKS for traffic to your Products and the SOURCE for many clicks. In the LINKS, you'll see the RF ID, when used. I use that information to find the quiet people who are promoting my Products, and I return the favor. Sorry no tutorial... my dance card is just so full these days, but I hope this is helpful. 😎
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