Do Collections Drive Sales or Am I Better Off Focusing on Single Products?

[Es]

I have put not a lot but some effort into collections and not really seen a return on them. Has anyone sold multiple items in a collection to the same buyer? Trying to figure out if collections are worth my time or if I'm better off working on single items.

Thanks.

[Baylee]

Collections absolutely work in my opinion. They're especially effective for wedding sets and event like birthdays and anniversaries...anything with coordinating party supplies. I sold matching welcome sign, table numbers, menus, invites and details cards to a customer today. That never happened in the days before collections were a thing.