Google Analytics 4

[Scrapmaker]

Anyone else find Google Analytics confusing? Maybe I've missed something? But I haven't found any Zazzle discussions about whether or not we need to set up page tags and consent banners and such in GA. When I google it, AI tells me I should, but I'm completely new to this and I haven't found any YouTube videos of anyone explaining how to do this for Zazzle stores specifically. Plus, if I have to create a consent banner, it looks like I need yet ANOTHER third-party in addition to GA to help me with this in order to set the cookies I need to have in order to be able to legally do anything (like using GA) that collects customers' information. This is why I never wanted to set up a website of my own...things just start to get too complicated. 🤦‍ Any insight? I'm about ready to deactivate GA if I have to jump through a lot of hoops for that too...already having to do that enough just to set up my stores here... Please help! 🙏 (Any additional GA insights would be welcome as well...like, is it really worth it anymore?) Thanks!

[Sara_H · Accepted solution]

@Scrapmaker 

As we don't own our zazzle store, we can't really add any GA code to enable all the bells and whistles that GA can provide. So talks of 'page tags' and 'consent banners' are not really useful unless you do have your own website.

The customers belong to zazzle. They are not ours so it's not our information to collect so to speak.

GA is handy for basic stats but little else I've found (I rarely use it as I find it more confusing than the previous version - there may be other designers that do) but it does tell you where your visits are coming from (ie pinterest/google/ etc) which is great to see how your promoting efforts are doing.

But at the end of the day - you're here to get sales. I would transfer that effort into setting up the best store you can, creating awesome products that can be customized and promoting.

[Scrapmaker]

Thanks Sara_H! That's a load off. I kind of thought that might be the case (and was hoping 🙏), but there was just a lot of mixed signals from Google... So it sounds like basically, if I want to use it, all I have to do is enable it in my Zazzle settings and insert the G-ID#. Correct?

[Sara_H]

@Scrapmaker  yep - that's all you need to do - then wait a couple of days for GA to do it's thing. It takes time but will eventually start receiving data

[Scrapmaker]

Thank you! 😄