How Do You List Specific Year Products?

[anura22]

How do you list items that have special year on them?

For example:

45th wedding anniversary that can be changed to any year.

Year may be personalized in the template.

Do you make and list a card for each year?

Or, Do you assume customer will figure out they can change the year?

I would assume that if the customer is looking for a specific year

they will search for that year.  So, it may be beneficial to make a 

store section for each year???

Example is this card that is one of my top sellers lately along with other matching products:

https://www.zazzle.com/happy_45th_anniversary_white_roses_sapphire_card-256056478389947155?rf=238907...

I only have two store sections for this card, one for 45 years and one for 65 years.

https://www.zazzle.com/store/anuradesignstudio/products?cg=196724237155817249

I was just wondering how others approach this delima.

Would really appreciate your input.

Thanks, Kati

[plumb4me]

These are just examples. It's time consuming and redundant too make the same product with alot of different years, ages, dates & names. Of course, make different products, if they are different colors.

Add something like this in the Title, on the post product for sale page (Add Any Year Anniversary Roses Sapphire Card) or similar to that. Play around with it, until you find the right amount of words to fit in the Title box.

In the Description box, on the post product for sale page, fully describe the product and add some of these details (45th wedding anniversary that can be changed to any year. Year may be personalized in the template.)

If the product is specific to that year only, keep the Title (Happy 45th Anniversary White Rose Sapphire Card.)

 

[anura22]

Thanks plumb4me.

Not sure any of this would come up if customer searched for “55 anniversary”

I did some research

> anniversary cards - popular

Creators with all but one of the anniversary cards with years on the first five pages

of my search had many different year numbered cards (even though year was customizable).

Most had the full 1 through 75+ cards in each anniversary design  section of their store.

Sooo, it may be worth the time and effort to make each year.

Another interesting observation on my research was that most of the card designs on first 5 pages 

did not have year on the front.  Wondered if that was because they did not search for year or because year not available in search.  Probably a little of both reasons.

[plumb4me]

I did the search for "55 anniversary" and I noticed that one title (I won't mention the title here) was used over and over again, from different shops, even on products, that had nothing to do with "55 anniversary". This is obviously a way to get all their products listed over and over again, which is a no-no and I would probably report that to Zazzle, that they have the wrong title and are using it over and over. My motto is: just because someone else is doing it, doesn't make it right.

At some point, after reporting the product listed with the wrong title, the shop would disappear from the search "55 anniversary."

As mentioned below, unless the design is specific to the color, year, age, name or date, just make 1 product with the template (that is what the template is for.) You can use "55 anniversary" in your tags and description.

Here is another link to take a look at, that list the same problem, https://community.zazzle.com/t5/pro-basic-private/t-shirts-taking-over-every-keyword-on-zazzle/m-p/3...

Take a look at this search and maybe it will give you some ideas, on how to list your product. https://www.zazzle.com/s/any+age+anniversary+card

[anura22]

The question is: Will the customer search for "any age" or will they search for specific year?

This applies to birthdays and anniversaries.

[KeegansCreation]

I think that for milestone years they'll put in a search number but otherwise put in no number at all (and probably not put in "any age" either). For instance, I think people will search for a "25th wedding anniversary card" but if it's for the 24th or 26th anniversary, they'll just put in "wedding anniversary card".

Likewise for birthdays. They'll search for "21st birthday card" but if it's the 22nd, they'll just search for "birthday card".

[plumb4me]

Your don't have to necessarily put "any age" in the title, it can be in the description. The customer may not put these words in a search "any age, any year, etc." but when the customer lands on your product page, they will see, that they can change age, year, etc. That's why the description and tags are important, where you put "45th or Any Year Wedding Anniversary, 65th or Year Can Be Changed Anniversary, 55 Anniversary, Year Can Be Replaced etc. and where you can fully describe to the customer, that they can personalize and put their own information in. I would put in the title "45th or Any Year Wedding Anniversary Roses Card" or something similar. I have personally used "50th Anniversary - Year Can Be Changed Photo Collage"

[plumb4me]

Unless the design is specific to a year, date, name or age, just make the 1 product and use the template to have the customer personalize the product. Then, put "55 anniversary or 55th wedding anniversary" in the Tags and Description. When someone searches for that phrase, it will show in the Marketplace.

Check out this page and maybe it will give you some ideas, on how to list it.

https://www.zazzle.com/s/any+year+anniversary

Good luck. 🙂

[KeegansCreation]

I made separate cards for different anniversary years because the years have different materials associated with them. 25th is silver and 50th is gold so I used silver and gold foil for the respective cards.

If you use template photos, different photos would be appropriate to show plausible ages. You need an old couple for a 40th anniversary so you couldn't use a young couple you might have used for 1st-10th and need separate cards.

[ColsCreations]

I understand the quandary but unless the design is unique to a special year (as @KeegansCreation pointed out) my probably unpopular opinion is that creating cards for each year defeats the purpose of having templates which is what sets Z apart from other PODs, and it creates marketplace litter. Here's a recent thread on such:
ideas-suggestions/repetitive-designs-in-marketplace 

[lewister]

I do a lot of graduation and class of stuff. I used to use XX for the year, but now I put 99 most of the time. It makes it clear there's supposed to be a number there, but also that it isn't a set number and they can change it. Only exception is something where I've done a design using the numbers and it can't be set up as a template.

Doing one for every frigging year is a waste of my time and clogs up the marketplace, which in turn is annoying to customers trying to find something.

[plumb4me]

Didn't mean to be repetitive above in my post. 🙂