How many of your products get "viewed"?

[welshdesigns]

I joined Zazzle in I think 2018 when I joined TeePublic and Redbubble too.  I found Zazzle extreamly complex to navigate and understand the intent of their sites logic. (I'm probably a case study in confusion with Zazzle's site design)  Now i'm not totally and idiot on website design, I got paid to do it for years in the earlier days of web work.  ANYWAY, I tried Zazzle, uploaded a bunch of stuff, tshirts, stickers and other stuff.  Then got confused, frustrated with Zazzle seeing sales on the other sites for the exact same items, same titles, same tags, while never seeing anything on Zazzle.  I gave up, left it for YEARS and just a few months ago got an actual payment.  I came back looking at what sold and saw there were a few but since I wasn't active the monthly "fee" ate up the little I sold until now.  I finally got a lot of time on my hands this summer and decided to try to understand Zazzle again.  It took me awhile to figure out when/why to use collections, compared to categories (super confusing).  Then I figured it out, and have totally reworked my store into 3 separate stores, pulling out photography related, any my watercolor designs, and some random graphic illustrations.  Now I'm much better suited moving forward.  BUT I have been doing this for a couple months straight, and have almost 1500 products in my main store.  It's gone from a zrank of 5 to 6 now, and I still only get about 2-3 views each day across all those products.  My question is, am I being punished for this inactivity over the years somehow?  Or does indexing across Zazzle and the internet just take that long?  What's your stores typical search percentage versus number to total products?  I'm just curious.  I get Zazzle much better now finally so I'm not really disappointed, just curious.  AND I'm loving the design tool now that I understand it.  Wish I had found some sort of tutorial for it somewhere.  But I get it pretty well now.  I think learning Photoshop might have been easier? 🙂  Oh, and can we just get a "save as" button, so experimentation is easier? ha!  Sorry this got so long, thanks for getting this far. 

[Jadendreamer13]

You’re not getting views for several reasons:

• You have not added any tags on your products, making them difficult to find and difficult for Zazzle bots to index.
• Most of your products don’t allow personalization. That’s the main reason that customers come to Zazzle.
• The cover photos you have created are competing with your designs, making your designs very difficult to see and overwhelming your potential customers.
• Your product descriptions are too long. Nobody will read all that text, so you’re waiting your time writing them. Plus, they do not describe the design.
• Your products on your cover pages and mockups are way too small. Nobody can see the actual artwork.
• Your home page doesn’t show any categories, products, sample collections, media photos, etc. It contains a long paragraph with text instead of a short, descriptive phrase. There is nothing to see, nothing to click on, and customers don’t know where to go, or how to navigate your site.
• Instead of creating 1,500 products that customers can’t see in thumbnails, don’t have personalization, and don’t have titles, tags, and short product descriptions, I would spend time on fixing all the items I have listed, completing your store, learning about SEO, and visiting stores and products created by top designers to see what their stores look like, what types of designs they create, what their cover photos look like, what color choices they make, what fonts they use, etc. Then you need to focus on learning how to create products, designs, and cover photos that can compete on that level.
• You have Christmas cards with photos of spring flowers. You need to add designs to the right product, for the right season, etc.

[welshdesigns]

Wow, wasn't expecting a site review, so thanks! (I think? :))

Hopefully you don't mind if I have some follow up questions?  Some of the answers seem like you're looking somewhere I'm not aware of or something?  Did you come here?  https://www.zazzle.com/store/welsh__designs  I'm going to just ask each question inline to your original questions.  Feel free to answer or not, I'm not expecting you to waste your time with me.

• You have not added any tags on your products, making them difficult to find and difficult for Zazzle bots to index.

Every single product I have listed should have tags.  Curious where you're seeing I don't have tags.

• Most of your products don’t allow personalization. That’s the main reason that customers come to Zazzle.

I understand that better now I came back to Zazzle.  So I split those products into new stores, so two of my stores (like photography prints) don't have customization, you're correct.  But the one with wedding, babyshowers, calling cards, Christmas cards, etc has lots of customization.  Again curious what you looked at or maybe just just missed those. 

• The cover photos you have created are competing with your designs, making your designs very difficult to see and overwhelming your potential customers.

Yep, I can see how that could be.

• Your product descriptions are too long. Nobody will read all that text, so you’re waiting your time writing them. Plus, they do not describe the design.

I used to use short and concise ones before and that seemed to make no difference  so I"m trying longer.  But I kind of agree with you.  Wish there was more feedback from views through Zazzle to understand what works better. 

• Your products on your cover pages and mockups are way too small. Nobody can see the actual artwork.

I'll work in that.

• Your home page doesn’t show any categories, products, sample collections, media photos, etc. It contains a long paragraph with text instead of a short, descriptive phrase. There is nothing to see, nothing to click on, and customers don’t know where to go, or how to navigate your site.

I'm really curious where you are on this one.  I have tons of categories, collections and even some media on this store.  So why aren't you seeing them a different store maybe?  Especially here:  https://www.zazzle.com/store/welsh__designs  has everything I thought.

Thanks again!

[Sara_H]

@welshdesigns  

I 'd work on your titles for your wrapping paper - you have the title "Graphic Wrapping Paper"  repeated lots of times on different wrapping paper which doesn't really help you with SEO

Your description of this https://www.zazzle.com/graphic_wrapping_paper-256834782657234503

Where is the flower in your title. I'd say it looks like a daisy to me

Good! You got some color in the description- add it to your title and use your description to explain what the design actually is (get them keywords in)

Entice customers to buy.

eg "Wrap your gifts with this charming daisy floral wrapping paper. Featuring a seamless pattern of stylized white daisies with yellow and brown centers, set against a sage green background" - you get the idea.

Tags 

You've got tags! And you've got daisy and flower in your tags! Great - Add them to your title

But put them at the beginning of your tags as it's the main design element - also add some long tail keywords in there. Have a look how other designers are tagging their daisy wrapping paper to understand how many keywords you can fit in your tags.

These are the other wrapping papers that appear from other's designers according to your tags - they don't really feature fancy daisy florals and that's because your tags pick up "other designs you might like" - you want other florals in there

eg one of mine https://www.zazzle.com/mothers_day_message_purple_floral_wrapping_paper-256421913285711427

has other floral wrapping paper underneath so hopefully mine will appear underneath other's designers (cross fingers) and I'm rubbish at tagging

So work on your titles and descriptions (and do mockups)

Daisy Floral Pattern Sage Green Wrapping Paper maybe for a fresh title?

Have a read of the best practices https://help.zazzle.com/hc/en-us/articles/115000373127-Title-Description-Tagging-Best-Practices

Good luck with your store!

[ColsCreations · Accepted solution]

Following on Sara's suggestion to look at the "Other designs you might like" below yours ...

You can also add /related to the end of your product URL, like this
https://www.zazzle.com/graphic_wrapping_paper-256834782657234503/related
to view pages of other wrapping paper designs the system sees as related yours. 

Keep in mind though, that just because a tag might commonly come up, that in itself doesn't mean it's a good tag. 😉

[welshdesigns]

Wow, that's a cool trick, are there more fun ones like that?

[welshdesigns]

Wow, thanks for the looksee!  I really appreciate it! I've certainly learned a bunch lately after taking these last few weeks to really looking into my "lack of" searching results on my stuff. Yes, all my titles seem to suck, and most of the descriptions and tags match other products I have.  When I started adding to products like these patterns to my old Zazzle (mostly abandoned) store a couple years ago, I was super lazy with titles, I was mistakenly thinking just adding new graphics was enough, not knowing it was creating such a spam problem within my own store.  I've since decided to abandon all my stores with "welsh_designs" in the name due to searching issues with that name, and the underscore issues I've just figured out.  I'm in the process of moving my stuff that's decent over to brand new stores.  It's going to take quite some time.  Wrapping paper is way down that list! 🙂  Then what's left that I'm not too concerned about, I'll rename the old store just to see if that was an issue, or if it stems from the very beginning store setup name where I really screwed up by putting two underscores in  my name.  Ugh.   But now I'm being much more careful on the "words" instead of just the "designs" as without the SEO stuff it didn't (doesn't) matter what I've designed it never sees the light of day again. 

Thanks again, I really appreciate it!  Maybe in 6 months, things will be a different story! ha!

[Jadendreamer13]

I’ll be back to answer your questions (just busy working on a batch of new T-Shirts at the moment).