"Meta" indicates HTML descriptions and tags, which are usually placed in the coding, so I'm not sure what Zazzle means when they use the term. However, you shouldn't use the name of the product (such as "t-shirt" or "postcard" in the title because Zazzle tacks on the name automatically, nor should you use it in the tags because it's a wasted spot that could have been filled with a word or phrase describing the design. I try to make a point of mentioning the product type in the description just in case it's picked up by search engines. I don't know that it actually is, but at least it causes no harm.
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