SETTING UP LINKS/MARKETING AFTER OPENING A STORE
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02-14-2022 01:36 PM
I am in the United States. Learning the ropes of Zazzle.
After I create a store name, what are the best links and steps to promoting/marketing? Zazzle store link to social media? Social media to a website which is linked back to Zazzle? Social media to a website which is e-commerce store platform that links back to Zazzle? If I am going to build this, I want to do it right and with the right company platforms like Square or Wix or Big Cartel or any others that you may suggest.
What have you done to generate the proper flow and marketing for your business? What creates the greatest presence and sales?
And, what do you do if you plan to create more then one print on demand platform?
Signed, Overwhelmed
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02-14-2022 02:22 PM
After opening your store...
1. Complete all the needed steps to get the store to 95% complete.
2. Make sure your zRank is a 4 or higher.
3. Create at least 100 products. 2 or 300 is probably better.
4. Start promoting.
- This one is the big unknown... I personally use Pinterest and have had great success, then less success, and now a medium level of success with them. They keep evolving. Sometimes to my favor, sometimes not. Some here have followings on other platforms such as FB or twitter. For them, using those platforms to promote makes sense. For me it has not. I am not a good blogger, but know of someone who utilizes her blog and promotes her posters. Her followers buy 100's a month! Every month. Other designers have websites, I have a few, but so far have done a poor job in either their creation or in utilizing them to drive traffic. But, I might finally be on to one that will change that record. Time will tell. I have heard that a few people do drop shipping and sell their Z stuff through etsy. I don't know how well they do...
What works for some else may not work for you. There are so many variables...
There are people here that only promote and don't design. They do it through a variety of affiliate websites that target niche audiences. Some are very successful...
There is no simple answer to your query...
Just my thoughts... for what they are worth...
PC
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