Single vs Multiple Stores

[knightlyattire]

Hi Team, I've been on Zazzle for couple of months now, and have few collections under my belt with different categories. Should I continue to keep everything in a single store, or create a new store and separate some of the collections? And does it make a difference when it comes to customer experience? Thanks

https://www.zazzle.com/store/knightlyattire

[Sara_H · Accepted solution]

@knightlyattire 

Personally, I would have one store and organize that store with collections and categories. From personal experience, having several seperate stores (ie all having different zranks) it's hard to keep up with keeping them all alive so to speak.

You would have to delete the listings from your original store to put them in a new one so they would lose ranking in the marketplace and any affiliates that have been promoting you would have dead links.

So my vote is - just have the one well organized store but the choice is inevitably yours.

[KeegansCreation]

I second Sarah_H. A single store is best for your peace of mind. You can organize and curate products with categories and collections.

[knightlyattire]

Thanks guys, I'll stick to a single store then.