zero views on almost everything for a year

ScrappyLayers
New Contributor II

My shops Counter_Edge and UrbanSeagull9 have almost all products at zero views. I shouldnt have ip issues but I dont know if Ive forgotten being notified about anything I didnt know about. Ive mostly left stuff alone because I busted butt marketing like crazy all my platforms hours a day and it wasnt going anywhere for any platform. I know my stuff looks cool for the most part.  Why is everything at zero views?

9 REPLIES 9

Windy
Honored Contributor II

I looked at this product and thought about the view, the description, the title, and the tags. Is there anything you can see here which could bring more views if you change it up a little bit? Most people arrive at our product pages because of a search they enter into the Zazzle search bar.  https://www.zazzle.com/floral_tea_pot-256096688448593347?rf=238343858620676668

Here's what I have cookin' over at Pinterest lately


jophb
Valued Contributor

Agree with Windy. Definitely do some research and work on titles, description and tags.  They are the only way to get views, and if you don't come up in search with your titles and tags, that won't change the views.  I had only looked at the tea pot Windy had shared above.  It was too short of a title and the tags as well.  Take a look at Zazzle's recommendations on their search SEO and there is also some information online you can find.

Jadendreamer13
Valued Contributor III

When folks who are having trouble getting sales begin their posts on this forum with statements like, “my designs are good,” “my titles and tags are fine,” or in your case “my designs are cool,” they typically have problems with the exact areas that they claim are “fine.” In your case, you say your designs look cool. They may look cool to you, but buyers aren’t clicking on them. That means that buyers on the Zazzle platform are looking for different designs. They’re especially looking for customizable designs. So, with your teapot design, I see three issues: 1) the design area on the teapot doesn’t extend all the way to the top and sides of the teapot, so when you attempt to add an all-over surface pattern to the teapot, it looks like a label pasted on a teapot; that’s confusing to customers and not what they want. 2) The product view that you’ve chosen doesn’t really look like a teapot; you need a view that shows the handle and the spout. 3) For the text, you need to create an editable template so buyers can customize it.

To get views and sales, you need to create designs that customers want to buy; create detailed titles, descriptions, and tags that accurately describe your designs; and create custom product mock-ups. You can’t rely on the use of Zazzle auto-generated mock-ups to get views and sales.

Before you spend countless hours marketing your products, make sure there are buyers for your products first. If you’re getting views and sales, you know that all the pieces of the puzzle are in place and you’re on the right track. Those are the products you should begin marketing.

Because I am not getting views on ANY marketplace and my stuff is literally hundreds of times better than most stuff that appears at top or is selling, on etsy, redbubble, fineartamerica and zazzle. I know that it is the marketplaces that arent letting my stuff get seen. I just dont know how to make that change. Its just frusterating that there isnt any marketplace online where cool SELLABLE stuff can sell. 

You have a total of just 125 products (47 in one store, 78 in another). Nothing wrong with that in itself but Zazzle's marketplace is HUGE, millions of products. And people find those products via text entered into search. If you are not doing the homework to improve the searchable metadata (titles & tags) on your products, it's going to be extremely difficult to obtain visibility.
Of those 125 products, one is a birthday card. There are over 1 million products under birthday cards. 

BdayCrdResults.png

How will your sole card be found among the million+ when the title is simply "birthday card or invitation" and you've only provided six common single words as tags? Getting views (and hopefully then sales) requires extending your creativity beyond just creating the art; you have to be creative in describing it, too, in terms that random shoppers might be inclined to type in. Also, you categorized this card as Invitations & Announcements --> Birthday Invitations but it might be better suited to Greeting Cards --> Birthday Cards. 

Your art may be better than anything you've ever seen on any POD, but here again, the art alone is not going to sell a product. You have to really consider what product you are putting the art on and honestly ask yourself - why would someone buy this? Like this sticker. It's a pleasing print but ask yourself - what is it offering to someone in sticker form? There's no text, nothing personal about it, it's not commemorating anything, not representing anything, not symbolic of anything .... This type of pattern design would be better suited to home furnishings like towels, pillows, blankets etc or all-over-print clothing & accessories like ties, socks, bandanas for example. (And going back to the metadata, LEAF/LEAVES, the primary design theme,  is not mentioned at all.)

Another use-case example to consider is this beer stein. These are the kind of things usually bought and given as gifts to commemorate something, advertise something, or remember an event or place. They're not typically what people drink their daily morning coffee out of. So your tags here (retro, coffee, duck, mallard, fun) need work but more importantly - ask yourself if this is the right product type for this design? It might be better suited for a greeting card or note card set. 

Another thing requiring consideration is design placement on the product and the image previews. For this tumbler, 7 of the 10 preview images show what looks like a blue square over a partial image. No matter how cute or artsy your image is, this is not a good presentation of it and is not going to attract sales. 

Besides all this, one thing that really stood out is that all your products are totally locked down. There is no customization offered on the product pages (which is fine by itself IMO, I don't subscribe to the notion that everything needs template fields to sell), but they are also locked from customizing at all so people can't enter the Design Tool if they want to maybe add their own text or tweak things a bit. And further, you don't have Transfer this Design enabled. Combine all three of these things and you are really limiting sales potential. 

I am not meaning to sound harsh here, just realistic since you asked for advice. With millions of designs/products in the marketplace, it takes more than just art alone to pick up some steam. It may not be as fun as designing, but one has to put some time & thought into the not-so-fun stuff, too. 

 

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ScrappyLayers
New Contributor II

then on top of that Ive had atleast a thousand photographs stolen from me in my home town by people robbing me and Ive found my photos on sites like zazzle, fineartamerica, adobe stock etc. and SOMEHOW when its up under their name instead of mine its near top search results and probably selling. Ive had this problem for more than a year.

ScrappyLayers
New Contributor II

I got rid of my scrappylayers store because it was crap i didnt really like as much. I only had that one to see if i got any sales designing for the stuff that sales instead of cool stuff. 

Jadendreamer13
Valued Contributor III

Things will turn around for you when you learn to have an open mind when asking for help, seeking solutions, and receiving feedback.

The problem — and solution — for your lack of sales and views starts with you.

Start with the list of suggestions I gave you, and see where that takes you.

chefcateringbiz
Valued Contributor

Look at it this way - if you walked into a brick and mortar and half the shelves were empty, you would probably turn around and shop elsewhere. That's what low-design count represents here online, no matter where you plunk your designs or how good they are. You stated you left things alone because nothing was happening; well, I've been around here since 2009, and if I let my stores just sit there, even though I've got tons of designs and so on, I will suffer as well. You have to get more designs up at least a few times per week, optimize everything (as others have stated), and do whatever social media you can rustle up, hopefully all the free ones.