Hi Creators,
As part of our continuous effort to improve color accuracy and reduce returns due to discrepancies in print quality, we’ve made some updates to the color palette in the design tool, as some of you might have noticed. This update spans several areas, including text, shapes, icons, and backgrounds, with a focus on providing a palette that works best for print products.
While we recognize that technology and screens are constantly evolving, so too are the ways colors translate from digital designs to printed products. Our goal is to make sure your designs look as vibrant and accurate in print as they do on screen. The updated palette is the result of testing across different printer and paper types with the intent to minimize print inconsistencies and ensure a high-quality experience for your customers.
We encourage you to explore and incorporate these new colors to enhance consistency and reduce potential returns. We’re also evaluating ways to provide even clearer guidance on which colors are most reliable for print, so stay tuned as we continue to improve this process! If beauty is in the eye of the beholder, so too is color recognition; while there is no ability to account for individual screens and color perceptions, we are always looking for ways to ensure we stay the best at what we all do and to provide the best possible customer experience.
Thanks.
The Z Team.
