Hey Zazzle Creators,
We’re thrilled to introduce a fantastic new feature that will empower you to track the performance of your Collections like never before! Now that you have had a chance to familiarize yourself with the new Collections Interface; starting today, you can access detailed performance statistics for your Collections, conveniently located under the “performance” section in the right navigation menu on the editing page.
🗝️Key Features:🗝️
📈 Comprehensive Insights: With this feature, you can now gain valuable insights into your Collection’s performance. Get a clear view of your views, Click-Through Rate (CTR), and orders in one convenient place.
⌛ Timeframe Customization: Tailor the data to your needs by choosing from different timeframes: 7, 30, 90, and 365 days. For example, if you select 7 days, you’ll see week-over-week stats.
🔢 Orders Breakdown: The “orders” metric provides insight into the number of products purchased, not the quantity of each product. For example, if a customer buys a wedding sign (qty:1), napkins (qty:75), a mug (qty:1) and another mug (qty:2) from your Collection, this will add 4 orders to your Collection stats.
💯Views: The “views” metric provides insights into the number of users who have seen your collection in the marketplace channel.
👆Click Tracking: Please note that the click tracking feature counts when a sale is made after a customer clicks through a Collection from a product page. It won’t register if a purchase is made directly from the Product Page, Search page, or elsewhere). Our focus for now is providing stats for anywhere your Collection is displayed in the Marketplace channel. We’d love to hear your suggestions for additional tracking statistics you’d like to see in the future!
📈 Trends: For each metric we also show a green/red percentage after to indicate its trend over time. For example, with a timeframe of “Last 30 days” the percentage after each metric is showing you the performance of the last 30 days compared to the 30 days before that i.e. month over month trend.
This is just the beginning of our reporting features designed to help you understand the impact your Collections have on your customers. We’re excited to continue building and improving upon this foundation, with many more updates and features in the pipeline.
We hope you find this new feature useful and insightful for optimizing your Collections and boosting your sales. As always, your feedback is incredibly valuable to us, so don’t hesitate to share your thoughts and ideas on how we can enhance your Zazzle experience even further, here.
Happy creating and tracking!
Best regards,
The Creator Team.
