Maximizing Zazzle Sales with Better Analytics

azmarcrafts
New Contributor II

Hi everyone,

I wanted to share a tool I've been using recently that’s really helped with my Zazzle store. It's a Chrome extension called Zazzlytics, and it provides insights into product performance, keywords, and trending designs.

Here are a few ways I’ve found it helpful:

  • Discovering High-Demand Keywords: It suggests keywords with potential sales data, helping me optimize my listings.
  • Identifying Bestsellers: I can quickly see which designs are trending in my niche.
  • Analyzing Competitors: It lets me explore other sellers' stores and bestselling products.

I’m curious—how do you all research keywords or track trends for your products? Have you found any tools or techniques particularly helpful? Let’s discuss!

23 REPLIES 23

Sara_H
Honored Contributor III

@azmarcrafts 

I'm presuming you are also the developer of this tool? 'AzmarDev" hence that's why you've been using it recently. Always best to be fully transparent when you are selling a tool.

azmarcrafts
New Contributor II

Thank you for pointing that out! You’re absolutely correct. I am the developer of Zazzlytics. I created this tool because, as a Zazzle seller myself, I noticed the lack of detailed analytics and features that could help sellers like us succeed.

I’ve been using Zazzlytics to improve my own stores’s performance, and I wanted to share it with the community because I believe it can genuinely help others too. My intention was to showcase how it could be beneficial, but I completely understand the importance of full transparency.

ColsCreations
Honored Contributor II

Are you also the developer of the similarly named "Zazzle Analytics" extension?

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idraw
Honored Contributor

@ColsCreations 

I looked up their info, after you posted. Here is what it says, btw does not specifically give their names. But does give prices, it’s not free. Not going promote them,by giving their web addy.  (You can look up Zazzle analytics if you want, just like I did,if that is important to you.)

 Read on—-

ABOUT US

Designed by and designed for the zazzle store owners!

We are a small group of Zazzle store owners who set a journey to make it easier for zazzle store owners to performing their everyday tasks such as keyword research, finding niches, analyzing store performance, optimizign listings and many more! 

Malissa
Valued Contributor II

If their claims are accurate, I would like to know how it is possible for them to get our store sales stats.  

They have this on their website under "reporting": "Provides reporting for search results, collection pages and store's product tab. With zazzle analytics you know how many order a store has received, a collection or a keyword received in all time."

It also states "With zazzle analytics, in a blink of an eye you get an overview of your competitor how they are doing right now and you can plan yours accordingly."

I am not a fan of these analytics programs scraping our information or gathering it in whatever way they are.  It's one thing to get your own data for your own store, but another to be able to go to other peoples stores and get it.  

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StinkPad
New Contributor III

couldn't they get this with api access? 

there was that one tool, justsoldonzazzle, or something like that, which i assumed had access to sales feeds. not sure if it's still around. 

Just a thought here, would it help if those concerned about this...If they go to their Advanced Settings, under Settings in all their accounts/stores, and Hide the feature called "Latest Products Sold" ?   I'm just wondering if that's where this "public info" is possibly coming from.  Idk, just curious.

No, but it's also a good, I've been using it before I decided to develop Zazzlytics because I needed more features.

I also used Lyn for a couple of months.

Malissa
Valued Contributor II

How do you get information on a store's best selling products? 

From your extension page : Creator Insights: Explore other creators' stores to gain inspiration from their best-selling products and strategies. Benchmark your performance and learn from top sellers in your niche.

 

I am really curious how extensions like this get information that is not out in the open on the site for a reason.

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azmarcrafts
New Contributor II

Thank you for your question! Zazzlytics gathers information that is publicly available on Zazzle's website, using advanced filtering and organization to present the data in a more useful way for sellers.

For example, when you browse a store, Zazzlytics analyzes product listings, their visibility, and any relevant metadata (like views or total orders) that Zazzle offers publicly. It does not access or scrape private or hidden data. The goal is to provide insights based on what is already available to users but might be time-consuming to sort through manually.

Transparency and compliance are very important to us, and we ensure the extension adheres to Zazzle's terms of service. If you have any concerns or further questions, feel free to reach out—I’m happy to clarify!

ColsCreations
Honored Contributor II

 

Transparency and compliance are very important to us, and we ensure the extension adheres to Zazzle's terms of service. If you have any concerns or further questions, feel free to reach out—I’m happy to clarify!

OK then ...

I'd been recently discussing Zazzle Analytics in an off-site conversation with some other Designers so had checked it out as much as one could without actually installing the extension. Whoever is behind that extension is choosing to remain anonymous, saying only they are "a group of Zazzle designers". So when I saw your post promoting an extension with similar name and logo, scraping & compiling the same data, I thought it was the same app with an updated name and the developers had decided to reveal who they are. But you have explained you are not them (though you are using we/us as if there are more than one of you?), that you were a user of ZA and decided to make your own spin-off.

To keep things straight for everybody

Ztics1.png

 @azmarcrafts is representing Zazzlytics here as its developer.

Now the questions (all of which apply to ZA as well).

1) If you opt to install this Chrome extension you get this

Ztics2.png

I understand the need for permission to "manage your downloads" since there's an option to download images, but what is the extension doing that it needs permission for the first two things? I noped right out of that, not things I would grant permission for even just to check it out first-hand in a browser I never even use except for testing.

2) Your video on the Chrome webstore page shows you can install it as a "7 day free trial" with no information anywhere as to what the cost is after that. If you have to install something to find out how much a subscription would cost, that's not being very transparent. What are your subscription plans?

3) Based on a screen-grab from your video:
(For the sake of privacy, I blocked out the pictures and text that would have identified the product and its Designer.)

Ztics3.png

The green blocks are public things that anyone viewing a product page can see.
The blue blocks are private things available only to the designer while signed-in to their account.
The red block is something only Zazzle could know.
The yellow blocks appear to be stats formed based on your own algorithms/criteria.

How are you getting the data for the blue & red blocks? And assuming it's authentic, is this not a huge breach of privacy?

4) Really minor thing but it's bugging me. In this sample, it shows 23 orders in Last Month, none Personalized. But this was a wedding invitation so every single one of them would have been personalized.

I'd very much like to see Zazzle chime in here as to their position on apps scraping private data from their site and making it available to anyone.

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Thank you for your detailed message and for raising these important points. I’d like to address your concerns thoroughly to provide clarity about Zazzlytics and its functionality.

1. Permissions Required by Zazzlytics
When installing Zazzlytics, you’re asked for the following permissions:

  • Read and change all your data on all zazzle.com sites: This is required for Zazzlytics to analyze publicly available data on Zazzle pages and display the insights in the extension’s interface. It does not interact with private or hidden information.
  • Manage your downloads: As you mentioned, this is for the feature that allows users to download images.
  • Read your browsing history: This permission is needed because the extension uses the tabs API in Chrome to detect changes to the URL in active tabs. Specifically, Zazzlytics listens for changes to Zazzle pages to ensure the extension’s features are activated only when you’re browsing relevant content. The actual browsing history is not accessed, logged, or stored in any way—it’s purely for detecting URL changes in real-time.

These permissions are essential for the extension to function properly, and we encourage users to review them before proceeding.

2. Transparency About Pricing
You’re absolutely right that pricing should be clear upfront. While the pricing information might not be visible on the Chrome Web Store page itself, it is displayed on the options page, which opens automatically once the extension is installed.

3. Data Source and Privacy Concerns
Zazzlytics only analyzes publicly available data that can be viewed directly on Zazzle’s site by any visitor. The those blocks in your screenshot are not private or hidden data from Zazzle’s servers. Some of these represent metrics that Zazzlytics derives using algorithms based on publicly visible product details, such best seller, trending or other signals.

We take privacy very seriously and ensure the extension complies with Zazzle’s terms of service. If Zazzle community has further concerns about how the tool operates, I am more than willing to engage in a discussion or make necessary adjustments.

4. Personalization Data Accuracy
Thank you for pointing this out! The "Personalized Last Month" metric is currently marked as unavailable because this and some other specific data are not publicly accessible on Zazzle for some products. While we aim to provide the most accurate and comprehensive insights possible, we can only work with the data that is publicly available.

I completely understand your concerns and welcome Zazzle’s input on this matter. My goal with Zazzlytics is to provide a tool that enhances sellers’ ability to succeed while respecting privacy and ethical boundaries. If you or others have further questions or suggestions, I’m happy to engage openly and adjust the tool if necessary.

Thank you for bringing up these points and for giving me the opportunity to clarify.

Malissa
Valued Contributor II

I can't see anyone else's private sales or order stats currently.  I believe @ColsCreations blue blocks are correct in the fact that they are private data.  I would like to know where, I myself, can publicly access another designers sales and orders data.  Where on the site, without the help of an extension, can I find and see these stats that I was under the assumption were private to each user?  

That is a huge issue for me that my sales and orders stats are available for anyone to look at.  Not just for your extension, but for others that I have heard about as well. 

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azmarcrafts
New Contributor II

Thank you for raising your concerns. I’d like to clarify a few points about how Zazzlytics operates and why private data cannot be accessed.

Accessing private data is not only extremely difficult but also illegal. Websites like Zazzle are built with robust security measures to protect private information. For an extension or tool to access private data, it would require exploiting security vulnerabilities, which is both unethical and a violation of Zazzle’s policies. Zazzlytics strictly adheres to legal and ethical practices.

Some of the data you might think is private, such as order stats or other product-related insights, is actually embedded within the source code of a publicly accessible product page. It’s not readily visible to the casual user, but with certain techniques, such as inspecting the page’s elements, you can uncover this information. This isn’t private data, it’s just not displayed in the regular interface. Zazzlytics leverages such publicly available information to provide estimates and insights, ensuring we do not breach any privacy boundaries.

We respect your concern about privacy, and I hope this explanation provides some reassurance.

Malissa
Valued Contributor II

Thank you for addressing my questions.  

It's not your fault the info is out there for the taking, but I do still find it frustrating that this type of info (specifically our product sales/order data) that should be private can be dug out and sold to other shops via paid extensions.

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Hey there. As the guy who built and maintains the Snuggle Hamster Designs website I can talk about this subject. I do capture publicly available data from Zazzle when Zazzlers choose to import their stores to SHD. I spent a lot of time coding that importer. There is a lot of metadata contained in each Zazzle product detail page. You know what's not there? The private data @ColsCreations@Malissa, and others are asking about. Some of it is there if it's your own store when you are logged in. None of it is there for anyone else's store.

For certain I have never seen anything anywhere in Zazzle showing how many times a product has been added to customers' carts.

Call me skeptical. And maybe I just overlooked this public data in my thorough explorations of it. Maybe you can help dispel our concerns by answering where you get this valuable marketing data about any arbitrary product in some detail.

Of course you know that if you are correct then Zazzle is going to quickly patch those holes. They don't want to compromise Zazzlers' privacy.

Thank you, @JimCarnicelli. It is a relief to hear this from an experienced software engineer.

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There’s a lot to follow here. Could you please tell us the cost in this post?

ColsCreations
Honored Contributor II
2. Transparency About Pricing
You’re absolutely right that pricing should be clear upfront. While the pricing information might not be visible on the Chrome Web Store page itself, it is displayed on the options page, which opens automatically once the extension is installed.

Great. Then you won't mind me sharing your pricing plans here so that noone else has to install it just to find out.

ZtPlans.jpg

I did end up installing the extension because as I said I don't use Chrome for anything but testing things so won't be an issue to remove it and re-install a clean version if I feel that's necessary after removing the extension.

Here's my experience from poking around the free version.
*Note the free version is available to anyone. The "free 7-day trial" is only for people subscribing to the paid plans w/ more features. If you click within the app (easier to type than extension) to subscribe, you're taken to the actual homepage for the app, which I'm not going to link to for the same reason @idraw gave above.

I checked this out as an anonymous shopper on Zazzle, i.e. not signed in to my account. Here's a screenshot of what I was able to see looking at one of my own products.

Ztics4.jpg

The only things you can see is public info from the product page. Except Total Views which is no longer shown publicly. And in this case it is the same number of views reported in my back-end. No intention of subscribing just to check if the other data pulled would be accurate or not. The Download All button is also non-functional w/o a subscription.

Viewing the Products page of a store, there is a bar at top of page with a Best-Selling and Trending tabs. The Trending tab shows you nothing without a subscription. The Best Selling tab shows you what are purportedly the three top-selling products in that store. If you subscribe, you can see more. For both my stores, the three products shown matched the first three products shown in my backend when I sort by "Orders (All time)". (Edited to add: for another designer, it showed three products they said hadn't ever sold.)

I get the same type of info regardless of whether I am viewing my own stuff or other Designers, and like I said, I was not even signed in to my Zazzle account when doing this.

If I click on the Creators tab in above screenshot:

Ztics5.jpg

It says you need a subscription to view their Best Sellers, even though you can see the first top three in the free version if you go to the store's Products page. It shows the total number of products in a store which is sort-of private. You can search on Zazzle by store name for a rough idea, but that's all. Here it shows I have 507 products. My backend, filtered to Public, says I have 509.  (Also, @azmarcrafts , you have a typo here, We're "Members' not 'Mombers'.) The Pro badge concerned me as I know many sellers choose, for good reason, to display only the Pro badge with no level on it. So I checked a couple of sellers I know hide their level that way. For them, it shows a Pro Basic badge, which is good or bad depending on how you look at it. It's good that this app isn't able to find and reveal your actual level, but wrong that it shows you at the lowest level instead of just saying "unknown".

With the cooperation of some other designers, we checked the number of product views the app is reporting against what our backends show. It was correct 50% of the time, the other 50% showed 0 views.

There seems to be a difference of opinion in what one would consider public or private information. For me, if I can't see it as an anon shopper on the actual pages on Z, it's private. If one has to employ programming skill to harvest it through the source code, that doesn't to me count as being public info. It says that there are perhaps some holes Z should plug up. I know most designers hold things like number of orders close; it's nobodys business but their own. High-level designers, and those with maybe random products that did well so are at the top of Z pages, they already have issues with people copycatting them. Apps like this that make that even easier, that's just unethical IMO.

The good news is that the free version of this that anyone can use, it's not revealing anything except Views (which may or may not be accurate) and Most-Ordered. People would have to pay to subscribe to see more than that, and since I am not going to do that just to test, I can't say whether the additional data we deem private would be accurate or not.

 

 

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Jadendreamer13
Valued Contributor III

Doesn’t SnuggleHampster do the same thing?

Hello,

Thank you for your question! I’ve looked into SnuggleHamster, and as far as I can tell, their platform focuses on a different set of features. Zazzlytics is specifically designed for Zazzle sellers, offering unique insights like best-selling and trending products, creator store analytics, keyword optimization, and detailed product performance metrics.

As a Snuggle Hamster user (I am a free member) I will let you know that you have been misled in your background research.

SnuggleHamster was created by Zazzlers, beta tested by several high-level sellers (who have now decided to become members), and does what you’ve identified above. 

 

Thank you! Generally true. But we do not expose any private sales data our users care to share with us. And frankly I don't even know where to get some of the data this new plugin purports to expose. It's not on the product detail pages the public sees. I've looked.