Are You Getting the Most Views from Your Pinboard?

[Susang6]

Here’s a little strategy that might boost your Pinterest visibility (and yes it will help those Zazzle listings too!).

If you’ve been wondering why some Pinterest boards get tons of views while others just float in silence, here’s a trick that I recently learned.  I tried it and its working wonders for me: start your board in secret before going public.

I just launched my Winter Solstice board today after building it quietly with keyword-rich pins and a visual appealing layout.  Its been public only a few hours and it's already getting tons of views!

Keeping the board private while curating let me shape it just right: My Winter Solstice: Cards, Gifts & Seasonal Spirit board has 90 pins, all seasonally themed and ready to support my latest Zazzle designs and has a few other designers’ products also.

I worked on the secret board for a few days and once it looked visually appealing and purposeful, I made it public and views started rolling in. I read that Pinterest (and even Google) reward that kind of curated effort. For me it feels like launching a gallery rather than just tossing up a wall.

You can find Pinterest’s official explanation on Secret Boards in their Help Center. It covers how to create them, edit them, and why they’re useful for inspiration and organization.  Also this blog post expands on why creators use them strategically: How to Make Your Pinterest Board Secret (And Why You Should).   

Once you make the board public, Google can begin indexing it, especially if it’s well-optimized with keywords, a strong title, and a visually appealing layout. This is why creators often build boards privately first so they can polish the visuals and SEO before launching it into the searchable world.

Have you tried this approach with your pinboards?  Did you find it was better to keep your board secret until you had an average of 90 pins?

[Bellissima]

This is by far the best tip I've read about Pinterest, thank you very much 😍

[DeannaB]

This is really helpful! I remember about 13 years ago or so when on Etsy could put together boards of people's work based upon the images and be in a contest to be featured on the front page. It was so much fun and the boards looked beautiful. They went a different direction and got rid of it. What have you have done in the Pinterest board you linked reminds me so much of that and I can''t wait to try it myself in making new boards and reinvisioning some that I have already made. Thank you so much for your thoughtful, informative and inspirational post!

[Sea-Change]

Thanks for the tip! I think I'll use it for a couple of new boards I'm planning.

[Deb1]

Fantastic idea