Feedback about Collection Stats Feature in the Collection Types Tool

[Heather]

Hi Zazzle Creators,

We'd love to get your feedback about the new Collection Stats feature within the Collection Types tool! Please leave any comments, questions or feedback here!

Best,

The Creator Team

[KeegansCreation]

What do the percentages up and down mean?
For the  middle stat, CTR, it says it refers to the number of times a user clicked on a product within the collection but the stat is given as a percentage rather than a whole number. What does this percentage refer to?

Overall I'm glad you added this. I just need to fully understand what it's telling me.

[sm]

It's the Click-Through-Rate which is the percentage of users who view the collection and then click through to a product page. So if you have 10 people viewing the collection and only one of them clicked through to a product, the CTR would be 10%. The up and down line would depend on whether you had more views or more clicks through to a product over that time. Eg. if you get more views within that time period but no clicks, it will go down. If you get more clicks compared to the number of views, it will go up. So if I have 10% CTR now and another customer views the product today and clicks through, it should go up. If they don't click through, it should go down.  

[KeegansCreation]

That makes sense. Thanks for the info.

[Marcia]

Cool! But I do have a question: if a product in a collection was clicked on/viewed/sold from the mp or 3rd party, but not from the collection itself, is that counted in the collection stats? Looks like it might not be counted in those collection stats, after checking out my recent sales. Is that correct?

[VivianD117]

I agree --  I had, for example, two golf towels that sold on 9/12 and 9/13 -- and it says that in the last 30 days I had zero orders.  So, if that is the case, I'm not entirely sure what we are learning from those statistics.

[LauraLee]

Exactly!  You'd think it would be to measure what we are doing to bring in customers.  Not what Zazzle is doing to update their MP with collections in various places....as I understand what James is saying. 
It could possibly change or grow into something else...because I kind of see a reason for them to do it this way.  But then, adding our way would have to be separated out in some way.  Honestly, both would be helpful...

[James]

Hi Marcia, great question. For right now, we're focusing on the MP channel for this, so we're tracking clicks etc via the product page only (The collection carousel under the main prod).

Thanks! 

[LauraLee]

@James

Are there any plans for it working from just the collection itself?  I, myself, am sharing collections instead of products because of the nature of how a product share may result in other designers similar products showing up instead of my collection coming up under the product shared.  Thusly, sharing collections transcends customers straight into my collection without the MP coalesce of similar products to choose from.  And so, this tracking process doesn't serve me at this point at all.  

[Pixelan]

Thanks for this update!
Nice to see which collections perform well and which don't.

Would love to have a dedicated statistics page since many creators have 1000's of products and 100's of collections. It would help to get a quick overview of collection and product stats without clicking on each product or going through many pages.

[James]

Who knows what the future has in store, Pixelan. 😊

[Zorinda]

Absolutely agree with this!

[MasterpieceCafe]

Thanks! Love having the new stats! Is there a creation date somewhere on the new collection pages? And would it be possible to have a longer timeline? It would be helpful to know when my collection was created to see how it's performing YOY.

And maybe a way to keep track if I've shared that collection when/where?  To see if those shares are turning into clicks/sales.

Thanks!!

[James]

We offer a 365 day view which is equivalent to a yoy overview 😊

[Zorinda]

I’d love to be able to set a default view other than 7 days for all collections so that I don’t have to keep changing it to my ‘go to’ choice.  And while we’re at it, I’d also like a default setting for individual product view insights!

[Connie]

I really like it! I think over time it will help us see how many sales are actually driven by collections. Most of the sales I got recently, the collections are showing no sales, so I know that the customer must have found them in the marketplace, or from various marketing channels.

[Marcia]

I would also like to be able to sort data so I could compare collection performance, like you can on the backend with individual products. Sorting by last sold, most sold, last viewed, most views would be great.

[James]

Thanks for the suggestion! 

[Sara_H]

@TShirtfort I wish I had answers for you. Most of my collections are 0,0,0 (I'm Aquarius with scorpio rising)

[Sara_H]

Tracking information now added to collections! Nice

[Marcia]

Cool! But I do have a question: if a product in a collection was clicked on/viewed/sold from the mp or 3rd party, but not from the collection itself, is that counted in the collection stats? Looks like it might not be counted in those collection stats, after viewing my recent sales. Is that correct?

[Sara_H]

@Marcia No idea - better ask in the official thread https://community.zazzle.com/t5/general-zazzle-discussion/feedback-about-collection-stats-feature-in...

[Marcia]

Thanks, @Sara_H – somehow missed seeing that thread!

[sm]

Awesome. Can we please also have a way to be able to sort by our best all time performing collections in the collections backend? 

[chuamishael]

Yeah it is good, but I don't think it's accurate, I wonder if this stats is only on collection. not the individual products. if the stats is base on individual products. then I don't think it's accurate. but if it is collection. then maybe.. I don't know.

[TShirtfort]

How do you get the stats not to be 0, 0, and 0? Do you add it to pinterest? Do you pretend it's something zazzle likes like wedding envelopes when it's really a bunch of products featuring cats? Where do you start? Are the keywords supposed to be one word or a bunch at a time? I've been trying to optimize hidden products by redoing the keywords though I'm not sure it works. I need a starting guide that's step by step with clear advice not up your seo with your roi and then take the % off the 90210 and be sure to factor in your blt chart but only if you are a taurus with mercury rising. 

[WDArt]

This is such a great feature. Loving the tracking Performance of collections! Please add the performance measures to the main Collections management page. It would be super helpful to have that information to evaluate and compare the performances of the various collections on one page.

[SandyMDesigns]

I like the collection stats. It is depressing that my collections rarely get looked at.

I found a collection with a rating on it, shown from a product page. There could be more like this since I have over 500 collections, and have not viewed them all from a product page. When did Zazzle start rating the these?

A customer will be turned off seeing a low rating.

[ColsCreations]

Star Rating For Collections