Filters by Creator store

[tsikona]

Hello everyone, have a question that i can't find ) what should i need to do my store will appear in filter menu? for example: I have deer baby shower invitation, during search there is filter option "creator store" where u see exact store "deer" products. In some categories i see my products but in most categories i don't see. Do i need to put extra work what factors influence on this search/filter option?

thanks in advance

[KeegansCreation · Accepted solution]

The store filter shows the top 100 or so stores for any given search term. What defines "top" is not public knowledge so we can only guess. My guess is a combination of sales, zrank and how many other products there also are that fit that search term. 

For example, you have a Halloween 2nd birthday invitation. When I search on Halloween birthday invitations, there are 13,846. Your store does not show up since there is too much competition. However, if I narrow it down to 2nd birthday, your store does show up since there are only 641 products in that category.

You have deer baby shower invitations with a winter theme. When I search for deer baby shower invitations there are 3,342 and your store does not show up in the store filter. Unfortunately, you don't even show up when I add winter, 733 invitations.

But you put that same winter deer baby shower design on a cookie and there it is, competition of only 22.

Bottom line, you have to figure out how to walk the fine line of making designs that customers will search for but that also don't have a ton of competition. Your store showed up when you;

1)made a design that was very specific to a certain age, the niche down approach (Halloween 2nd birthday party invitations). 

2)put a design that has a lot of competition on a less popular product, a cookie.

In both these cases you make the gamble that your design+product is both niche enough that there won't be a ton of competition but also is something that at least some customers will search for. Zazzle's single most popular product (I'm guessing) is invitations so getting super specific and niche is a good combination (Halloween 2nd birthday invites). Less popular products will have less competition so a more popular design can be found (winter deer baby shower cookies). People buy cookies a lot less often than they buy invitations but that also means you have less competition with a more popular design.

[tsikona]

Thank you very much for your time and valuable detailed information ❤️

[CreativeLeahG]

Some of the stores in that 100 only have a handful of designs in the niche, so it's not volume. I was advised it was based on 'best sellers' in that niche.

As you know our own store filters that show 'most popular items' are not the best selling, so generally .... I can only conclude it's based on what's showing up that day? Or that the filters just don't work. 

[CreativeLeahG]

Editors picks dominate most searches in invitations. They're harder to see as the 'downloadable notice' has replaced the 'editors pick' notice, but if you set filter for creators picks for that niche you'll see how many there are, and they're all positioned at the front (or they were last I looked). So this can also account for why designs aren't visible despite the search. Hence why driving your own sales is so important or at least it was until I found that our referrals now all go to a landing page and not the page we are referring. It's a bit of a mess (just my opinion from a creator who doesn't have editors picks in these niches) presently but hopefully it will get sorted. They're all so busy but I remain optimistic. So many changes, lots of great ones, fingers crossed for everyone! 

[CreativeLeahG]

Having 'best sellers' in the niche you're looking at appears to be an indicator.

[tsikona]

thank you ❤️