Mockup Use Disclaimer
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12-31-2022 11:01 AM
Hello. I am noticing the use of custom mockups that do not 100% match the product being sold. Some are slightly larger/smaller or not a match the details. Like a t-shirt that shows a scoop neck when the product being sold is a crew. Or a card is slightly wider then the product listed. What are our thoughts on this?
Has anyone used a mockup disclaimer? I was thinking of listing something in the description that mockups may not be 100% reflection of the final product and they should look at sizes and descriptions. That they are just a representation of how it looks in real life.
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12-31-2022
11:55 AM
- last edited on
03-08-2023
07:38 AM
by
Scott
In the guide found here: https://community.zazzle.com/t5/creator-news/cover-photo-for-all/ba-p/27063. follow the link to the .doc. Using images that don't accurately reflect the product being sold is listed in the "Don't Do" section of the guide. It would seem to me that when you find one that does not match the product being sold, that it should be reported. Otherwise you are promoting a product that a customer can't actually buy. And the MP begins to get filled with images of products that Zazzle doesn't actually sell. That would lead to customer distrust... IMO at least...
But with all things like this, a Zazzle rep should chime in and make clear on what is and is not acceptable. I would hate to use a bunch of "close enough" mock ups and then have Z pull your ability to create them because one did not follow the guidelines given...
PC
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03-06-2023 12:07 AM
The link isn't working. I would like to see the mockup sites Zazzle recommend.
I'm already pissed off with covers full of marketing text and instagram (against the guidelines) profiles that have almost 40k views, while some amazing designs I see but have no custom cover or do follow the rules have less than 2k views. And these people can't even tell that they didn't know because every single time we upload a cover, a message with the DON'Ts appear. Some are Pro Silver and Diamond creators. I simply can't believe.
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03-06-2023 03:32 AM
@catinarezi, those mock-ups you're seeing are mostly likely done by those who were in the original test group, which is where Zazzle was still developing its strategy. Those designers did nothing wrong.
Where are you seeing the view counts for others' designs?
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03-10-2023 01:03 AM
Zazzle is confusing us with those wrong don'ts...
I see the counts here (on products pages):
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03-06-2023 07:49 AM
Unfortunately, we're providing some conflicting information in the "DONTs" section of that pop-up box. Marketing text is actually just fine. Hopefully we'll get this corrected soon. I would use this document for reference (link).
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03-08-2023 03:32 AM
2 k views! I am quite new on Zazzle, but I didn´t really notice any difference if I upload a cover photo or not... I get so few views that it´s a bit dishearting, to be honest.
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12-31-2022 12:10 PM
@Colorflow
Hi Colorflow, Good question. My thoughts are that if you have to use a disclaimer for a mockup, then you probably should not use a mockup. For me, All it seems to do is make the customer more wary of the product being offered and possibly alienate them. At least it would make me more cautious and then have to investigate the product further before I purchased. It's difficult enough to purchase online, preserving product accuracy is more important than showing a 'real life' mockup. Why can't it be left to Zazzle to create product mockups under the product, that way the customer can fall back on Zazzle with questions about what they are seeing, like when the mockup does not match the product that the customer purchased.
But if you want to use a disclaimer, the one you posted is very workable. Tho I do think that it would just lead to more unnecessary and unwarranted scrutiny of the product for the customer.
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12-31-2022 02:00 PM
It sounds as if those "questionable" mockups are being done by people who are using templates they found on the internet where size, style, and shape are dictated by the template. Not at all a good idea, and to my mind, a particularly bad idea for clothing of any kind. If there's a lot of this sort of thing, maybe Zazzle should in some way disallow clothing mockups.
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12-31-2022 05:46 PM
I would be sure that the image and the product match without a disclaimer. It is not just a Zazzle issue. It could be a advertising legality issue requiring at least a refund. We were once able to force Kmart to sell us Vogue patterns at 50% off by filing a complaint with the Ohio Attorney General. The ad said Simplicity and McCalls patterns but the image showed Butterick and Vogue also. Someone didn't check the ad copy carefully. We went to the store to see what was right and the employee got flip.
Check out these articles
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12-31-2022 08:03 PM
The onus for a disclaimer would be on the merchant, not the designer. So I would use only true to life mockups, and leave any disclaimer responsibility to Zazzle.
I also do Postcrossing!
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01-01-2023 06:48 AM
Zazzle themselves recommended we use certain sites for mockups: they are likely aware there is no way to fully verify that the product mockup is the exact brand, style and dimensions they sell.
If it is clearly something different that Z doesn't sell that is one thing (examples: tote bag with handles on the outside, socks showing full bleed instead of sold black at the heel/toe), a reasonable approximation is another.
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01-01-2023 08:01 AM
Zazzle may have recommended certain sites for mockups that they're familiar with, but this doesn't mean they had the time to try everything at those sites to see the results. That's up to us, doing it with care. If it isn't fully representative of the product, then we have to scrap it.
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03-06-2023 09:51 AM
I went through the linked-to document but didn't see anything about marketing text. However, those who used those instructions during beta testing were allowed text, so it's surely acceptable.
One thing I noticed was that the first mention of size was 1024 x 1024 and the second mention of it was double that: 2048 x 2048. I've been using the larger size, which stands up well when viewing it magnified.
