Much clicks reported and no sales earings reported/acquired

[osea]

Considering overall high end designs of my Zazzle store, is this situation something common? See screenshot attached. My royalty rate is not set much high.

[Jadendreamer13]

For every 50 views on a product, you should be getting a sale. If not, then try revising your design and SEO. Also review your competitors (top sellers) in the marketplace to determine if your designs, color choices, fonts, ease of use, and specific niche are comparable — but more unique than — what’s currently in the marketplace.

Good SEO will display your designs to some customers, but great design and cover photos will stop their scroll.

[joana]

I don't know if it's related to the product quality. I have a similar experience. Many times, I get over 100, even 400, clicks per product, which is a significant monthly amount, but I only get 1 or 2 referral sales. I should point out that I promote my own products with a clean link without referral code, but I also promote products from other creators on my social media. It seems to me that the entire creator reward system is weak! My linkover statistics are supposedly very high (which also takes into account promotions of my own products), but in the "third-party" sales report, it doesn't look good! It looks like sales are disappearing! And the Ambassador Program, instead of increasing sales, decreases them because the third-party takes 50% of the royalties! Furthermore, if a customer clicks my link and opens a page with my product, my product and the related collection should be visible. And the customer sees a lot of other products, so it is not a promotion of your own product but a promotion of all Zazzle products and the sad conclusion is that promoting your products in the 50% system does not make sense!

[Susang6]

I agree that good SEO and strong design definitely matter. For me, though, I’ve noticed over time that a ‘view’ on Zazzle doesn’t always mean someone was ready to buy. I can have 50 views or even 1,000 views and end up with just a few stationery sales  invitations, birthday cards, things like that  so the ‘every 50 views = a sale’ idea just doesn’t happen in my store. A lot of my traffic comes from Pinterest, bloggers, or casual browsing, so sometimes people are just looking around, comparing, or they get pulled into other designers’ products on the page. That’s just normal marketplace behavior. If they found my product at all, then the SEO and cover photo already did their job. The rest really comes down to the customer’s timing and intent. I try not to read too much into view counts  sometimes a ‘view’ is just someone window‑shopping with their coffee in hand.

[Harmony]

there are also bots doing alot of product trolling which makes it looks like lots of links and views but no sales

[osea · Accepted solution]

Yes. after monitoring google analytics I suspected about bot views. the time views are so short. It could be the reason... Very bad bot vews, they also decrease the store rank. So much ones could love my design/products. Really much bad deny people to reach their dreams...

[AirTwin]

It's annoying one day I had 1550

[AirTwin]

This happens a lot with the 3rd party marketing, the links are out there and there are bots to eat up the ad money that are designed to ruin businesses. It's called ad fraud and click fraud. If it's not that it's web scrapping. This is also yet another reason the 50% marketing fee makes no sense if it's only digital ads and not say in a magazine/tv/etc. 

[osea]

I understand what you mean. We know this is not happening depending on us. It come independently from the store owner doing everything good. Hoping this will end soon.

[Susang6]

When I see a high number of linkovers without matching sales, I go back and compare my linkover history with the links I’ve shared on social and my blog. Then I check the views on those specific products. If the views line up with what I shared, I know the linkovers are just from my own promotion.  If things don’t match up, I look back over the past month of sharing. For example, I posted a lot of Christmas items after Christmas, and Pinterest tends to push holiday content well into January, so that explains some of my linkovers. And yes some of it can definitely be bots.  High clicks with no sales is really common on Zazzle, even for strong stores. A linkover click just means someone looked, not that they were ready to buy. A lot of traffic is casual browsing, Pinterest saves, or people collecting ideas for later. Zazzle also counts automated traffic, which can inflate the numbers without affecting earnings.  So what you’re seeing isn’t unusual at all. It’s more about long‑term patterns than any single spike in clicks.

[osea]

Thank you for sharing your experience. I'm into that sometimes, but I'm mostly oriented and involved in creating arts, doing that from start to the end too, and I already worked a lot. I've not much time to go into that too. I hope things will go better soon.

[joana]

Thank you for sharing your experience and opinion :). Personally, I am extremely disappointed with the ambassador program. In December and January, I was checking the statistics of views and clicks on my links from Facebook, compared them with the number of link overs, and I must admit that I am disappointed, because sales increased – of the products whose links I promoted, only two were self-promotion links! The rest were third-party with 50% marketing fee. You feel like a fool, creating products, putting effort into promoting, and in the end, you get a measly $5 from a $100 sale. And honestly, it seems oversimplified to blame bots! If there are 150 clicks on a link and redirections to the product page in one day, it's hard to believe that so many bots are running around the links clicking. And it's hard to believe that out of 3,000-4,000 linkovers there are only 3 refferals in a month.

[Susang6]

Just to clarify I wasn’t saying most linkovers are bots, only that they’re one possible factor I’ve seen in my own tracking. I’ve had similar patterns with Pinterest traffic, especially after the holidays. I raised my royalty when Zazzle made changes, so third-party sales don’t hit as hard now. I’ve also scaled back promote in the morning, blog in the afternoon, and work on other sites. I’m honestly not frustrated anymore about 3rd parties, I am happy to have the sale , and I hope things start looking up for you too

[osea]

I'm not happy to hear so much claims too from users/creators, I'm not happy also that when it's time to face reality and apply a resolution everyone involved still take his go away road... This is not only on Zazzle. The answer from responsibles is usually the following: We do not need you, then in someway they still come to ask again... Very gruesome and shameful