I’ve noticed that when customers click a direct link to a Zazzle product (from Pinterest, a blog, or anywhere else), they now see a large block of “Other designs you might like” before even reaching the actual product details.
From a customer experience standpoint, this is problematic:
Baymard Institute research shows that distractions and unnecessary options can reduce conversion rates by up to 60%.
Psychology studies on choice overload also confirm that too many competing options often lead to no purchase at all.
Customers clicking from an external link are already warm leads — they came for that exact product. By distracting them with other options, Zazzle risks losing the sale completely.
A cleaner product page (with the design featured first and “You may also like” shown lower on the page) would almost certainly improve conversion rates, build trust with customers, and reward designers who are actively bringing in traffic from outside sources.
In the long run, this could mean more purchases for Zazzle overall — not fewer.
Would Zazzle consider testing a version of the product page where the featured design is shown first, with recommendations placed further down? I think it could benefit both customers and designers.
I’d really love to hear your comments on this — the more voices, the better chance Zazzle will take notice.
Victoria | Do Tell A Belle
