Seeking Advice for My Zazzle Store - Khob Wedding
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10-10-2023 09:18 PM
Hey there,
I'm part of the Zazzle family, and I run the store "Khob Wedding," specializing in wedding stationery. I'm looking for some friendly advice to improve my store.
Here's what I'd love to know:
How's the look and feel of my store?
Any standout products or areas I should focus on more?
Thoughts on product presentation and pricing?
Any idea how many products should I need to get good amount of sales?
I'd really appreciate your insights to make Khob Wedding better for all our customers. Thanks a ton!
Store Link: https://www.zazzle.com/store/hadiyaa/
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10-11-2023 05:18 AM - edited 10-11-2023 05:33 AM
Hi Waqar
I had a look at your store which is of interest to me as I am in the wedding biz (see my affiliate site here)
Your store, products, covers are SUPERB! I would definitely consider promoting them.
So there is no shortfall there of quality offerings. The only issue I see is that you are operating in a very saturated niche and your designs (while top-notch) are similar to other equally popular designs and themes and as a result you have a LOT of competition! Not least with editor's picks which are very prominent in the wedding niche on Zazzle.
You do also have some very unique ones I haven't seen before so I will definitely be giving those a mention as an affiliate! My advice as such would be to niche-down! Create niches and themes (you've already got a few that I can see) that are not dominant on Zazzle. You can read more and learn how to do this to great effect via my blog post here.
I will add that it is VERY important that your product covers reflect the actual product, taking this as an example https://www.zazzle.com/modern_funny_social_media_wedding_website_enclosure_card-256392448196274166
Zazzle do not offer invitations with torn edges or what appears to be 'handcrafted' paper/card types. This can lead to customers expecting a product they won't receive. Also your Passport invites are superb but again, the 'folds' re the cover photos, are a little too close to actual passports and not reflective of the 'flat card' that the customer will actually receive. I hope this makes sense?
I think you have great potential and posting here I hope gives you the exposure you need with the Zazzle team to grab some editors picks for yourself! Wishing you the best of success!
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10-11-2023 08:56 AM
Hi CreativeDesign,
Thanks for the review and your valuable suggestions. I appreciate your advice on narrowing down my niches to stand out. I'll definitely work on making my product covers more aligned with the actual products. Your insights mean a lot, and I'll strive to create designs that resonate with customers.
Best,
Waqar
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10-11-2023 09:07 AM
Hey CreativeDesign,
Quick question about the Passport Invite - it's actually designed as a folded invitation, and I tried to make that clear with the cover image. Do you think it gives customers the right idea? Thanks for your input!
Best, Waqar
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10-11-2023 11:31 AM - edited 10-11-2023 11:34 AM
I know as a Zazzler it is a folded invitation BUT the cover image does give the impression it is much more paper-like (it bends and so on) than the actual invitation. It's just something to be aware of, customers can have some very odd expectations so we have to be super careful that the covers do reflect the actual product. The colors in your cover image appear different and the pattern is also different. It needs to be the 'actual product'.
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10-12-2023 08:43 AM
Absolutely, CreativeDesign,
I completely understand your point. It's crucial that the cover images reflect the actual product accurately. I'll work on aligning them better in the future. Thanks for the valuable feedback!
Best,
Waqar

