Just sharing what I’ve noticed about linkovers, clicks, and browsing behavior on Zazzle,
I’m definitely not an expert on linkovers, but I’ve spent a lot of time looking at my own dashboard and trying to understand what the numbers mean. So I just wanted to share what I’ve noticed in case it helps anyone else. And of course, if I’m misunderstanding something, I’m always open to learning more.
For me, linkovers feel a lot like regular shopping. When we go to the mall, we wander in, look around, pick things up, put them back, maybe try something on… and most of the time, we don’t buy anything. It’s just browsing. A click on a referral link works the same way. Someone sees something we shared, they tap it, they look around, and sometimes that’s as far as it goes. A click doesn’t mean they were ready to buy it just means they were curious.
I also promote a lot of other Zazzlers’ products. I use my own affiliate referral links, and I have thousands of them floating around Pinterest, my blog, and social media. So when I see linkovers, many of them are simply from the links I’ve shared myself. That’s totally normal. If you promote other creators’ products with your affiliate link, those clicks show up in your linkover history too.
Pinterest especially keeps things moving long after the holiday is over. I shared Christmas items after Christmas, and Pinterest is still showing them to people in January. So I get linkovers from that as well. And yes, some of it can be automated traffic every platform has a bit of that but it doesn’t affect earnings.
High linkovers with low sales happen to everyone. It’s not unusual, and it doesn’t mean anything is wrong. People browse, save ideas, compare, or come back later. It’s just the natural flow of online shopping. I just wanted to share what I’ve observed in case it helps someone else make sense of their dashboard. And if anyone has more insight or a different understanding, I’m always happy to hear it.
