Shop/Explore

[KeegansCreation]

The new landing page rolled out today (or I just noticed today). It is blessedly different from how the A/B test presented. Mainly, instead of having Explore (Inspiration photos) be the default landing page, the normal shopping landing page is the default. Then the customer can toggle to Explore if desired. It makes it obvious this is a shopping site, not a social media site. The bulk of the content on Explore is Inspiration photos but it headlines with seasonal splashes (Father's Day, Juneteenth). Over to the side are links to curated things from Zazzle Moments/Ideas.

I hope it stays this way. 😊 Having shopping be the default and Explore as an obvious toggle seems like a win.

[Scott]

Nice catch! The new home page rolled out last night.

AB tests are only useful if there's a lot of people using the new feature, so we defaulted everyone to the Explore page for a few weeks. Now that we have a better idea of how users interact with the page we've set the standard home page back as the default.

There's more to come with the Explore page, but I don't have any details to share at this time. Stay tuned!