Tonight I was looking over my store and debating whether I should pull Valentine’s Day and replace it with St. Patrick’s Day, spring décor, and Easter. For a minute I thought, “Maybe it’s time to switch everything over.” But then I went through my earnings history and realized I was still getting Valentine’s Day sales well into the first week of February especially cards and digital downloads. That was my reminder not to pull Valentine’s Day too early.
So instead of removing it, I kept Valentine’s featured and added Spring and Easter alongside it. It feels like a good balance right now, especially since shoppers are in all different stages some finishing Valentine’s, some already decorating for spring, and some planning Easter or baby/bridal showers.
I also refreshed my about and store banner tonight. I pulled the Valentine’s Day header and replaced it with a new “Spring Arrivals Nature Inspired Designs” banner on my main store. Keeping the banner seasonal really helps the whole store feel fresh and active, and it signals to shoppers that new designs are coming in.
I’m curious how the rest of you handle this. Do you arrange your store according to the seasons and holidays, and have you noticed a difference in your sales/traffic when you do? And do you update your banner for seasons / holidays so your storefront looks fresh and new for shoppers?
*** I just started updating all of my stores for the Spring season, including my media and storefront visuals. With all the snow we’ve had this week, it actually feels good to feature the spring products at my Zazzle store a little reminder that warmer days are coming, hopefully soon!
my store if you want to see what I have done so far
