I used to sell a lot of pillows, but in 2025 my pillow sales dropped sharply. That shift made me stop and ask: what are POD customers really looking for now? After digging into trends, I discovered a sweet spot matching pillows with throw blankets. Instead of presenting a pillow as a standalone product, show it as part of a lifestyle set. Customers respond when they can see both the feature (the design) and the benefit (comfort and warmth) together. Here’s how to make it work: Create a collection that pairs each pillow with its matching blanket. Use lifestyle mockups that show the set in context, not just a flat product image. Stage the scene: place the pillow and blanket on a sofa in a cozy living room. Even better, imagine a cold day outside, with a child leaning against the pillow while wrapped in the fleece blanket. That visual creates a need and makes the set irresistible. By merchandising pillows with blankets, you’re not just selling décor you’re selling comfort, warmth, and a complete experience. That’s what POD customers connect with now, and it’s how you can turn declining pillow sales into a new opportunity.
Have your pillow sales slowed down?
What strategies are you using to make home décor products stand out?
Have you tried pairing pillows with blankets or other lifestyle sets?
