Tags and Optimization

[Steve-Garner]

Yes I'm the store owner and designer at Color Perfect Gifts and I  have a complaint I spent years working on tags then I spent every day for one straight year 2022 through part of 2023 making sure all my product tags were fully optimized now months later I'm checking my tags and finding now unoptimized  tags  this costed large amount of hours and paid data and tedious hard work to have a fully optimized site can  anyone with real knowledge or real inside tune me in on this imposement of my data and breach of my years of work.

[CrazyMermaid]

Are you saying that Zazzle surreptiously added unoptimized tags? How have you determined optimized versus non-optimized tags. I am not trying to be snarky. I am just curious what happened. 

[Steve-Garner]

Well I've been working on the Zazzle platform since like 2011 or 2012  I'm not saying Zazzle unoptimized my tags at all and the data I'm referring to is Internet data used as anyone as far the tags not being relevant I may have to oppose that.It didn't matter what I put in there over the years they simply would not optimize.I have thousands of hours in study and website design didn't really mean to sound hasty or it wasn't meant as a bad review.

[Jadendreamer13]

Steve, pretend you are a customer shopping in a brick and mortar shop, and you’re on the phone with a friend, and you’re excitedly telling your friend this:

”I just found an awesome mousepad that I have to have,” and then pretend to describe everything about it to your friend. That will bring a lot of clarity.

[KeegansCreation]

I looked at a handful of your products and the tags are completely unrelated to the designs. This is a real problem, tag spam. But it isn't Zazzle's fault. They don't ever alter our tags. When you say "paid data" I'm wondering if you paid somebody or had a program or something other than you hand typing in each tag. Because you have to hand type in each tag.

You also have to set text to template so the customer can change it.

[Jadendreamer13]

I also looked at your tags, and as already stated above, many of your tags do not relate to the product being offered, and they do not fully describe your design. Zazzle Help offers guidance on the proper use of titles, descriptions, and tags. If you haven’t already reviewed those guidelines, give them a look and apply their suggestions to your products. In addition, there is plenty of information on search engine optimization on the internet, utube videos, plus at least three Zazzler’s who offer paid training on titles, tags, descriptions, store set-up,  creating product templates, promotion, design, and more. A google search on Zazzle courses will point you in the right direction.

[Polenth]

Looking at your tags, I'm going to assume that "optimizing" means you were trying to use tags that turn into links. Zazzle uses the tags whether they're links or not, so you can ignore that. What you need is to describe the design and not add random irrelevant tags because they're popular.

First though, the products need sorting. Fill to the bleed lines where possible, make text into templates, and remove your shop logo from products. When you're taking photos, try to get more space around the central subject, so that you've got room for the bleed. If the photo is a bit dark or washed out, edit the values before you upload it. Take a look at how other people are setting up products and their stores.

[Cat]

I'm not sure I understand what you mean when you say that your tags are now "unoptimized." Are you saying that your products have been hidden by Zazzle and flagged as "optimization needed" in your store's backend? 

If that's what you're referring to it means that the product has not been viewed in the past 15 months and you'll need to make it public before it will appear in the marketplace again. You can do that either through the backend:

... or you can edit the product details and change the product visibility settings:

From what others are saying it sounds like your products might get more views if your tags were more relevant, so that might help get you more views and keep your products out of "jail" so to speak!