What kind of website should I have for my zazzle store?

[Zainab_Baloch]

Hi everyone! Can someone please guide me how can I promote my zazzle products on a website and what kind of a website should I have to market my products to big audiences? Is it true that you can’t be successful on Zazzle until you have your own website and social media. I’m not really an active social media person so that’s a no no for me. I can make a website but need some clear guidance and an example would be great. 

[CLC]

Hi...there is a lot to consider about setting up a website to promote Zazzle products on, you will have to purchase a domain, pay for hosting of the website monthly while earning very low commissions from Zazzle with no guarantee of earning any commissions. How will customers purchase the Zazzle products from your website? There are free options for websites but they are static websites and they only way you will get any traffic is to promote your website, through social media, paid advertising etc., basically a repeat of the same efforts needed for your Zazzle store. The reason to have stores on market places like Zazzle etc, is that they do a lot of the marking for you, get your products out on google shopping ads, hopefully in organic google and through search in the zazzle marketplace. With your own website you will have to do all this yourself. Not trying to detour you, but there is a lot to consider.

[CreativeLeahG]

I have ( still have) many affiliate websites and for various reasons I am now closing all but one. 

You can do just as well with social media shares (if not better), FB pages, TIKTOK if that's your thing etc.

[kimberlyjtilley]

WordPress. Set up a portfolio page showcasing your best artwork. Use the blog to talk about your art. Use your referral product links and proper tags in the blog. You should have at least one social media account and Pinterest to post your products to.

Good Luck with your new adventure.

[tanyadraws · Accepted solution]

I utilize a website, blog and social media to help get my artwork out there. Im not particularly good at self promotion, and I am still convinced that most of my sales come from the marketplace itself. But I can say that I do see a difference in sales when I am actively promoting myself vs the times that I went quiet on my socials, so I think having at least one active social page helps.

What I do with my website is use it as kind of a hub where people can discover my art and see all the places where I sell my art. I have a "shop" page that basically lists the print on demands I sell at, and gives a little breakdown of products that I sell there. Its pretty basic but it works for me, since I have my art listed on multiple websites. I keep this page in my socials and use it now instead of a linktree link. I also utilize a blog on my website as a way to talk more in depth about my art and products. Most of my website traffic comes from my blog posts, but a good chunk of it also comes from my social media pages. A blog is a nice tool to use especially for covering a wide range of topics for different audiences!

I set up my website on a cost effective drag and drop builder initially (weebly) and I like how it looks, but given my focus on blog posts, I kind of wish I went with Wordpress lol! Transitioning from a drag and drop is a pain. Hope this helps you in your decision, and good luck with your website! 🙂