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06-07-2024 08:03 PM
Hello, I have a question. I have been on Zazzle for six months, and 70% of my sales come from third-party sources, for which I am grateful. However, this leads me to conclude that Zazzle's own marketplace is not very effective in generating final sales and that the sales ultimately come from external traffic to the marketplace. Can anyone comment on this or let me know if the percentage of third-party sales exceeds that of Zazzle's own marketplace in your stores?Thank you for your comments on this matter. I greatly appreciate your insights and contributions 🙂
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06-07-2024 10:41 PM
I think it depends on what you mean by "third-party sources" and "Zazzle's own marketplace"? If you're taking that from the royalty report where it shows referrer as Self, None, or Third-Party, it's hard to come away with anything useful from that as that's just showing whether the buyer picked up anyone's cookie. "Third-Party" just means they picked up a cookie somewhere that credits the sale to someone and that could be another designer/affiliate or Zazzle themselves; it doesn't mean your product(s) is being specifically promoted by anyone anywhere. It does mean though that people can pick up a cookie through whatever means, come to Zazzle, browse and actively search the marketplace by keyword, land on your product, make a purchase and - that's a Third-Party sale, doesn't matter if they came in from an email/post/ad by Zazzle themselves, or say a Pin from another designer linking to something of their own. So I don't know what angle you mean as to 'Zazzle's own marketplace generating sales' but for fun I looked at my report and after subtracting self-referred sales, 56% of my lifetime sales have been Third-Party, 44% have been None. Of my ten most recent sales, 4 were None and 6 were Third-Party. I personally prefer when they come in as None as you earn a little more that way and as I said, I don't think "Third-Party" tells me anything meaningful.
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06-07-2024 10:41 PM
I think it depends on what you mean by "third-party sources" and "Zazzle's own marketplace"? If you're taking that from the royalty report where it shows referrer as Self, None, or Third-Party, it's hard to come away with anything useful from that as that's just showing whether the buyer picked up anyone's cookie. "Third-Party" just means they picked up a cookie somewhere that credits the sale to someone and that could be another designer/affiliate or Zazzle themselves; it doesn't mean your product(s) is being specifically promoted by anyone anywhere. It does mean though that people can pick up a cookie through whatever means, come to Zazzle, browse and actively search the marketplace by keyword, land on your product, make a purchase and - that's a Third-Party sale, doesn't matter if they came in from an email/post/ad by Zazzle themselves, or say a Pin from another designer linking to something of their own. So I don't know what angle you mean as to 'Zazzle's own marketplace generating sales' but for fun I looked at my report and after subtracting self-referred sales, 56% of my lifetime sales have been Third-Party, 44% have been None. Of my ten most recent sales, 4 were None and 6 were Third-Party. I personally prefer when they come in as None as you earn a little more that way and as I said, I don't think "Third-Party" tells me anything meaningful.
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06-08-2024 03:47 AM
Now and then, I've seen a customer buy a product through "none," cancel it, and then a short time later buy it again, this time with "third party." Maybe they realized the first order wasn't quite right and went back in from a Zazzle email to buy it again, this time corrected. They picked up a Zazzle cookie. I suspect quite a number of those third parties aren't precisely that.
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06-08-2024 04:22 AM
If I'm not mistaken, Zazzle is also considered third-party. If they send an offer and the customer hasn't visited in the last month or has cleared their cookies, it's third-party. Third-party isn't always a promoter. Additionally, there's the whole issue with cookies. A customer might come through your own promotional link, but if they had visited before, it will always be considered third-party. Sometimes a customer has asked me for a modification; it didn't deserve to be third-party, but it was because the initial visit took precedence, and I'm not going to tell a customer to clear their cookies...
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06-08-2024 07:02 AM
Are there as many affiliates as there once were, enough to explain all our third-party sales? I've absolutely no statistics, but many of the great affiliates from my early years here all seem to be gone.

