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I create custom baseball cards using Zazzle business cards and sell quite a few of them. However, I'm convinced that I don't sell as many as I could, simply because that many potential customers don't want 100 cards of the same player.
A customer messaged me a couple of days ago to ask me if I sold custom baseball cards in packs of less than 100. She wanted to make three different baseball cards of her niece with three different photos in packs of 25. I had to inform her that unfortunately I had no control over that. That is a lost sale of 75 cards. There might be others like her that thought the same but didn't bother to inquire. How many times could I have sold a pack of 50 cards or 25?
At the very least, Zazzle should have an option to break up a set of 100 into sets of 25, that way creators can design 4 different cards in the same pack.
As I mentioned, I sell a lot of the packs of 100, but I'll wager that I would sell even more if customers had the option to order smaller packs.