Es
Valued Contributor

I think zazzle might be missing sales because there aren't such firm call to actions on each product page. For example, what stands out is "Edit product" instead of "Buy Now". For products that do not need personalization its a little bit confusing.

 

You should include a "Buy It Now" button which bypasses the cart and allows shoppers one or two click buying or gives the shopper the option to add to cart and keep shopping or to purchase on the spot. For an example of this look at product pages on Aliexpress.
 

Instead of "You Save 15%" try "Buy It Now to Save 15%!" or "You Save 15% If You Buy Now!"

 

 
"Order today with expedited shipping and get it by Jul 20" is good.
 
I would take out the line "Get it by Jul 23 with standard"
 
"This item is trending!
106 people viewed this design"
The next line should read "Buy Yours Now!"
 
"Shop for Other Design Themes"
instead of "Design Themes"
 
I hope this was helpful.

 

1 Comment
doggenhaus
Contributor II

I think this kind of sales language is a topic in itself. Zazzle is more of a family‑friendly, conservative platform, so it wouldn’t really fit.
Basically, it would be fine for me if the purchase could be made with fewer clicks and a less crowded page, so you can simply focus on the product.