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The notifications do not currently link to the specific product that is shown in them, but simply to general areas in the backend, leaving you to search for the object you have been notified about. I hope this can be upgraded so that where where there is an image, it takes you to that specific product.
For example, I'll often see a notification that says "you have one product that needs optimization." Let's say I think, wow, I really want to fix that item and get it back into marketplace. But if I click on that notification it brings me to the big general listing of all of my products that need optimization instead of to the specific product I just saw an image of. I would have to hunt - sometimes through several pages, to find that item I'd been notified about. So I wind up not doing anything about it at that moment. It would be much more effective as a prompt if I could click on the image and immediately fix or delete the item that needs optimization.
The sales notifications also bring you to a generic page - the page with all recent sales. That works for me, and I think it's less important for those notifications to go to the item page.
However, it would be really helpful if those optimization prompts took me right through to the specific product so I can take action on it. I would definitely get more done.