I'm still ruminating over the problem I posted here of helping customers choose the right paper for their wedding invitations, programs, seating charts etc, and I had a new idea. What about offering a "paper sampler" for designers and/or customers at either a free or nominal price. I'm thinking along the lines of fabric swatches or those cards you get in paint stores with color samples. Ideally you could order a little kit with samples of all the papers available for a given product. They wouldn't need to be big pieces of paper - maybe business card sized - with the name of the paper and/or description printed on each one and maybe a rainbow of colors at the bottom so you could get an idea of how the paper would impact the printed color.  It wouldn't be quite as nice or illustrative as ordering a sample invite or card, but it would certainly be a more universal solution. It could even be a perk available to designers who have reached a certain level - it would be infinitely more valuable to me than business cards.  ... View more