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Submitted by
Cat
on
03-31-2022
02:46 PM
I'm still ruminating over the problem I posted here of helping customers choose the right paper for their wedding invitations, programs, seating charts etc, and I had a new idea. What about offering a "paper sampler" for designers and/or customers at either a free or nominal price. I'm thinking along the lines of fabric swatches or those cards you get in paint stores with color samples. Ideally you could order a little kit with samples of all the papers available for a given product. They wouldn't need to be big pieces of paper - maybe business card sized - with the name of the paper and/or description printed on each one and maybe a rainbow of colors at the bottom so you could get an idea of how the paper would impact the printed color. It wouldn't be quite as nice or illustrative as ordering a sample invite or card, but it would certainly be a more universal solution. It could even be a perk available to designers who have reached a certain level - it would be infinitely more valuable to me than business cards.
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Submitted by
Cat
on
03-30-2022
10:02 AM
I'm getting a lot of questions from customers about paper types - mostly for invitations, but for other paper products as well. I try to point them to the page that describes all of the paper choices in detail, but since it's a popup, not a standalone page, I can't just send them a link, so it ends up being this complicated back and forth trying to point them to the correct location - especially since directions on how to find it vary depending on the device that they're using. Would it be possible to get standalone links to the pages describing all of the paper choices for various products? AND, it would be really helpful if the paper descriptions could be a bit more descriptive in terms of the weight of the paper. First of all, the descriptions generally give a paper weight, but it doesn't say if that's a cover weight or a text weight, and there's a BIG difference. Most customers won't understand that jargon anyhow, but even for us designers, it's very confusing since it isn't specified. Could the descriptions on paper sheets be modified to clarify if the paper is a cardstock or not? This is the main question customers have, and it's a source of great confusion. It really matters because some designs are supposed to be folded, and others are supposed to be flat, so the customer needs to know what they're getting. It would also be helpful if we had more granularity in specifying which papers are available for which designs. The other one that's a big deal is the poster papers. People seem to assume that the canvas gloss will stand up without a frame, but I don't believe it will. It needs to be clear that none of the poster papers are sturdy enough to stand up without a frame - I believe that's accurate - that's what I was told from a Zazzle rep on the old forum anyhow. Maybe Zazzle could do a video for each product, showcasing the different paper types? It would be easier for customers to see the differences in thickness that way. Thanks for considering this... it would be really helpful if this process could be made easier for the customer.
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