I think our personal store Categories arent being utilised enough. If a person is on a listing for one of my products, and wants to see similar products, they only have a couple of options:
1. View Collection. Only works if a collection has been set up with that product in it.
2. 'Other designs you might like' section. Only works if they are looking only at the same product type. Eg if the product they clicked on is socks, only more socks will show.
3. Manually go to my store and try and find the matching products. This could take dozens of clicks, each more likely to lose the customer.
My suggestion is to have other items from the same Category appear below the product, with a link to that category in your Store. This will be a fast way to get people looking at your store, see your variety of related products, and hopefully convert more sales.
Also linking to categories can be better than collections because you have a finite amount of collections, but you will ALWAYS have a product in a category.
I have made a quick mockup idea of how this could look (outlined in red).
