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I've read the discussion posts on being able to move items between stores, but I'm adding it here as a suggestion. When I first started on Zazzle, I didn't realize that a specific sub-niche of wedding invitations would end up being 50% of my sales. I would love to be able to create and market a store specifically for that avatar, but I have so many products and sales and stats I don't want to lose! I really think in the long run, it would also benefit Zazzle, because specific markets and buyers could be targeted much easier, and therefore most likely driving up sales. I understand this suggestion has been around on the discussion boards for years, but PLEASE consider a way to do this. It most definitely would benefit BOTH designers and Zazzle!
