Instant Downloads 2025 - A Walk-through of the Customer's Options After Purchasing

ColsCreations
Honored Contributor III

I ordered a 5x7 folded card as an Instant Download from another Designer back in March of 2023, to see how it goes from a customer's end. This is a run-down of the options a customer will currently get, as of July 2025.
(My screenshots show another designer's work but I know they will be OK with this.)

First thing I want to say is that even after more than 2 years, I can still fully edit all four sides of the card using the Personalize template fields as well as by entering the Design Tool for full control, and I can download those results.
It's important to note here that their edits aren't permanent. Once the tab is closed and they access the product again, it reverts back to the Designer's default design without even the pop-up asking "do you want to continue your design?".  So no matter what they do, they can always get back to your original version. However, all their edits DO show up in their Saved Designs. The thumbnail there is of the printed version, but clicking it opens the page below for personalizing & downloading. 

OK - After it's been purchased and becomes available to them to download: 
Whether they access the product from their Order History (where there's a button to "Edit & Download" design) or by a direct link to it, they'll get a page like this:

DD-FYI-01.jpg

If they click the "View details" button under 'Want the printed version?', that takes them to the regular product page, with a bar at top like this for getting back to the download page:

DD-FYI-01b-PrintPage.jpg

 So - back to the download page version - 

When they first click the big green Download button they get this:

DD-FYI-02.jpg1) Choosing "to print" leads to

DD-FYI-03-to-print.jpg

1-a) choosing the top option to print with Zazzle opens the regular product page
1-b) "Print with home desktop printer" yields

DD-FYI-03-to-print-home.jpg

They can download any of the four sides of the cards as individual PDFs.
If they choose the ZIP/All Pages option, it's not actually a zip file. It's just one single 4-page PDF file. 

1-c) "Print at a 3rd party print shop" yields

DD-FYI-03-to-print-printers.jpg

Here, they only have one option and it IS actually a ZIP file they need to extract which contains two separate folders.
One folder is named "Share Ready Files" and this contains 4 individual PNGs.
The other folder is named "Print Ready Files" and contains 2 PDFS, one for each side of the flattened/unfolded card. 

Whether they choose 1-b (Standard PDF) or 1-c (Print PDF), they can use the drop-down to switch to the other choice. 

2) If from the first screen they choose "to send digitally" instead of "to print" they get a drop-down menu with three choices - JPG, PNG, or STANDARD PDF.

DD-FYI-04-to-send- JPG.jpgDD-FYI-04-to-send-PNG.jpg

If they choose the ZIP/All Pages here, they do get an actual zip file that needs to be extracted, containing the four individual PNG or JPG images. It's interesting here that the customer can download the product mockups , I have no idea why they would need that. But the mockups are only the Zazzle-provided ones, they don't include your custom mockups/covers. 

If they choose "Standard PDF" they get the same options as in 1-b above.

3) If from that first option screen they choose the little "I'm not sure" text they get

DD-FYI-05-not-sure.jpg

This in my opinion is the least confusing way as it lays out all four options (jpg, png, standard pdf or print pdf) in one menu. 

Regardless of which of the options routes I took to get there, the resulting downloads I got were all the same:

For the JPG versions - 
The "Download artwork" images were 1500x2100, 300dpi, and average of 485kb.
The "Download product mockup" versions were 2048x2048, 96dpi, and average 315kb.

Both included the meta file properties of

Title: Only available for Personal Use according to the Zazzle User Agreement
Comments: Image licensed to Zazzle Inc. All unauthorized use is prohibited.

For the PNG versions

The "Download artwork" images were 1500x2100, 300dpi, and average of 4.82 MB.
The "Download product mockup" versions were 2048x2048, 96dpi, and average 4.05 MB

The PNG versions not include the above meta file properties.

Found one other super interesting thing, but that will be a post for the Tech forum tomorrow. 

@Fiorenzo

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6 REPLIES 6

Susang6
Valued Contributor

Thanks for the walkthrough it’s a little confusing at first glance, but I think I get what Zazzle’s aiming for.

So just to summarize for clarity:

  • If a customer is logged in, they’ll find their download in “My Orders.”
  • If they’re shopping as a guest, they’ll get an email with the download link (but won’t have access to “My Orders” unless they later make an account).
  • There may also be a “Download Now” button right after checkout, depending on how they’re signed in.

It’s a bit of a puzzle to explain to buyers, so I appreciate the effort. It might help if Zazzle added a diagram or simplified version to make it easier on both ends.

ColsCreations
Honored Contributor III

As I said, my post was to go over what happens after the purchase is complete and the download is available. It was geared towards Designers, so they know the choices & prompts their customers are getting and can better help them. 

This is a post I made back in March 2023 summarizing my experience with the actual ordering part.
Digital Downloads - Review of Process from Customer POV

And this is an excellent post by @Fiorenzo, also from March 2023, summarizing his experience ordering, with a detailed explanation of the different file types one gets.
Digital Downloads - Review & useful info (folded cards)

I wanted to see what, if anything, has changed in the last two years. While the file types one ends up with are still the same, the popups & prompts one gets are different now and that's what I outlined in this new thread. 

If a customer is logged in, they’ll find their download in “My Orders.”

Yes. But they don't have to go through their Order History. Any normal link to the regular product page opens to the download page, and as outlined above, they can switch back and forth. 

If they’re shopping as a guest, they’ll get an email with the download link (but won’t have access to “My Orders” unless they later make an account).

There is no shopping as a guest on Zazzle. You can customize things and add them to your cart, but once you click "Proceed to Check-Out" from your cart, you have to either sign in to an existing account or create one. 

ColsCreations_0-1752467571636.png

 

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Thanks for the reply, Colscreation. I’ve noticed that tone can really shape how we learn from each other here, and I’m hoping we can keep things open and respectful. I’m genuinely trying to understand how this affects sellers who offer both instant downloads and physical products it’s not always clear-cut. If others have insights or examples, I’d love to hear how you’re approaching it.

Connie
Honored Contributor II

So basically the customer has lifetime access to the digital downloads, and can keep "reordering" without paying again? This seems awful for Christmas cards especially- they can basically buy once and have lifetime Christmas cards just by changing the year and adding new photos!

Susang6
Valued Contributor

It’s definitely a shift in how digital products are handled. From what I’ve read in Zazzle’s Help Center article on Instant Downloads, customers do receive a personal-use license when they purchase a digital file. That means they can re-download and reuse it, but not for commercial purposes or redistribution. For seasonal items like Christmas cards, yes they might update the year or photo but that flexibility is part of what makes digital appealing to some buyers.

Connie
Honored Contributor II

But now Zazzle cut our digital royalties in half, and we will be losing out on any potential repeat orders.