Business Accounts on Pinterests

[ChrisArt]

Hello, I'm about to create a business account on Pinterest and have various collections in my Zazzle store that represent my paintings of different subjects, such as dogs, cities, greeting cards, etc.   Just need some advice....for those of you that have a business account, is it beneficial to set up separate business accounts and boards for each subject or just create one business account with boards of all of my Zazzle products?  Thanks for any advice.

[Artsiren]

I'm no super expert on Pinterest, but in your case, it sounds like *your paintings* is the common link, and everything will have your individual style to it. In which case, I'd just have one business account.

I have a load of different Zazzle stores - and stores on other platforms - and I do a mixture of very different topics. So I have a bunch of Pinterest business accounts too, one for each. I've even got another 2 new Pinterest accounts to set up that I've pencilled in for Q1/Q2.

I guess it depends how different your painting genres are, and whether you are selling as *you* the artist, rather than targeting niches like "dogs" or "cities", etc. I imagine both would work okay, as long as you know why you're doing it that way.

There are probably also tons of reasons to do the opposite of what I just said too! 😅 So probably best to wait for a few other members to chip in, and then weigh things up for your own personal case.

Good luck with it!

[ChrisArt]

Thanks for your advice!

[Windy]

Your issue is going to be traffic generation. You will get more traffic to one account than to each of many, so unless you have items in one area that will offend potential customers looking at another area, just have one account and as many boards as you need. 

[ChrisArt]

Thanks for the advice!

[Cat]

What's the difference between a business account on Pinterest and a regular account? It keeps asking me if I want to upgrade, but I don't know what it means or if it would be helpful somehow.