"Economic Downturn and Threat of Low-Priced Websites like Temu: How to Address and Resolve Sales Cha

[GYG]

Problem List:

1. What is the impact of the economic downturn on Zazzle's sales?
2. What specific challenges does the low-priced competition from websites like Temu pose?
3. What factors have contributed to Zazzle's sales difficulties?
4. How can Zazzle maintain its competitiveness amidst the economic downturn and intense competition?
5. How can differentiation strategies be used to distinguish Zazzle from low-priced competitors?
6. Is Zazzle considering exploring new markets and channels to increase sales opportunities?
7. In what ways can digital transformation help Zazzle address current issues?
8. Does Zazzle have plans to reposition its brand image and enhance customer experience in response to the economic downturn and low-priced competition?
9. How can Zazzle maintain strong relationships with existing customers and attract new ones?
10. Is Zazzle planning to strengthen its competitiveness through partnership collaborations?
11. How can technology innovation and data analysis be utilized to improve sales efficiency and customer satisfaction at Zazzle?

[LMGildersleeve]

Hi, if you expecting Zazzle to answer any or all of these questions it simply will not. Zazzle has never divulged their business practices (unless in outside media via articles) to Creators. Their business model/practices are their own.

[Barbara]

I don't think any of the lower-end retailers can compete with Zazzle's offerings of personalized products. How many other places can this be found?

Colorwash's Home

[GYG]

On zazzle, products are mainly sold through good designs. Other low-end products are not unique designs, but only price competition, which will have some impact, because the current economic situation is not good, and many people’s consumption has decreased. The zazzle model is very important for design. The shoppers are very friendly, but the unique design attracts buyers on the one hand, but the price is also a direct factor. I am not posting this to discuss the zazzle model, but to think of ways for everyone to work together to better operate their own stores. Only in this way can we better find the right direction. After all, everyone wants to build their own stores quickly, instead of taking a long time. Now the speed of development is also very important. After all, low-price competition and economic downturn are reality, and we have to face it.

[LMGildersleeve]

Funny you should bring up an "economic downturn". Today listening to NPR (National Public Radio) an economist said that the expected economic downturn has not happened. The consumer index is telling economists that people are still spending and the recession in the US still hasn't materialized.

Creators always use the "bad economy" and terms that they assume means no one is spending at Zazzle as an excuse for their low sales number. When if fact, there are other factors at play.

[MarilynR]

There are two groups of people in the economy. Those who are suffering some degree of hardship and those who aren't.  Design for and market to those who aren't.  Look at ticket prices for Disney World and look how crowded they are. I just searched on Zazzle for a two word phrase used for one group of people, who seem be haves. There are only 1,664 products directed toward them. However, if you target that market, be careful not to violate Zazzle's content policy.

[xzendor7]

Print On Demand are not operating in the same venue as many of the low cost, cheap quality, mass produced products that are coming out of China.

These types of companies are even different from the mid-range and top tier manufactures that can be found not only in China; but in other parts of the world, including the United States.

To realize the sales you want, you have to know your target audience and what they want.  Though the economy sucks, there are 100s of millions of people that are not affected by the general state of the economy; and these are the people you need to find and market to.

Producing the highest quality design and charging appropriately, while market in the right places can generate high quality sales, but this takes work.

I know this to be true, as on another platform I am on, people are paying $500+ for canvas prints, and for some large pieces over $1000. So the market is there, its connecting to it, that is the difficult part.

[igiftcenter]

First: not directed at the original poster but: 
Any idea just how many low price websites have gone in and out of business in the time Z has been in business? As it stands only about 10% of online retailers survive. Yes, 10%. Most fail within the first 120 days. I could list all the off price retailers that have failed online but I think the first statistics should give you an idea why I don't worry about off price retailers online. If you put out a great price but don't target the right audience, you can fail. If you put out discount prices but have undesirable products it can spell failure. If an online store tries to muscle their way to success with low prices alone, many times they find themselves unprofitable and fail.

Just be the best you can be here. Work with a sense of urgency and keep creating fresh content and promote.
For myself this is a rare moment for me since I'm in the midst of a family health crisis I have not been on as much but I wish you all continued success