Nice catch on seeing that ad. Whether it helps us with sales,It depends on what channel/station you were watching. If z was targeting women buyers, then they would pay for channels that are selectively women oriented. If targeting more of the really young buyers, then they would pay for that demographic, or sports channels etc. Also depends on who is watching at that particular time of day, (you said approximately 9 am on Sunday 6/8,)and that particular day of the week. Z has the very expensive tools, probably similar to what CP had when I was there, and very likely uses those tools to break down/analyze the stats in order to laser focus in on where to land their ads. Thinking further, it also can be skewed by what products z chooses to promote in the ad.
