How to correctly design the new chocolate bars

Fiorenzo
Valued Contributor II

A quick crash course on how to correctly design the new chocolate bar, so the backside is not upside down when you turn the bar. This is not mandatory, but especially if you consider creating professional merchandising designs for businesses, you may want to do it right.

chocobar-turnedbar.JPG

You have only one design area for the whole wrap, with the upper part designing the front, and the lower part designing the backside. To make sure, the backside content looks correctly (not upside down / industry-standard), when you turn the chocolate bar, that backside content must be turned by 180°. Same applies to the upper side text. Here is what it looks like within the designer (I uploaded a screenshot so I don't have to carry a dummy product in my store):

chocobar-design.JPG

 And here is what the previews look like. See the side texts on the "3D" preview Note that the backside preview is "wrong" and upside-down on a correctly designed wrap. To make it right, that preview should be rotated by 180° but since most DIY customers and also designers will not rotate the backside, I doubt, the guys at Z will change it. So this is a drawback, but in my opinion, it's more professional to have a well-designed back - you would feel weird if you turn the bar and the backside text is upside down.  At least I would.

chocobar-previews.JPG

 

As mentioned, it's not mandatory, but especially if you want to offer merchandise for businesses, I would suggest making it right.

 

──────────
FX GRAPHICA Art & Design | PET’S DREAMLANDS » Store - Facebook | CONTACT: fio@fxgraphica.com
1 REPLY 1

ArtInspired
New Contributor III

Thanks for sharing this valuable tip.😎