Boost Your Father's Day Sales with Best Keywords and Tags
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05-12-2024 09:54 PM
Hello Creators,
Mother's Day sales is coming to an end for this year while Father's Day is just around the corner. As a seller, you want to make sure your products are easily discoverable by shoppers looking for the perfect gift for their dads. One of the best ways to do this is by optimizing your keywords and tags to rank higher in search results. One thing that some zazzle creator's are yet to discover is that no two listings are the same, even if they share similar style. Every listing is unique in it's own way. So stop looking for fathers day keywords, rather, learn how to come up with keywords relative to each listing
Here is the framework for selecting keywords best soothed for each design/listing:
- Style: Consider what style your design/listing belongs to before choosing tags for it. for example, is it cute, is it modern or minimalistic, pastel, kawaii, formal, classic, funny and so on. Take a proper look at your listing and select the tag that is relevant to the style of your design
- Content Of Your Design: Take another look at your prospective listing and come up with tags and keywords based on the design elements in it. for example, are the fonts bold or script, is there a monogram or name and initials in your design, are there other elements like items, objects and animals in your design? be sure to include them in your keywords and tags, so that shoppers searching for listings with those elements will find you easily. Remember, zazzle is so focused on giving customers best experience by only showing results that are relevant to their search. You wouldn't want your design to appear on search results it doesn't belong to. That's a perfect way to make no sales.
- Theme: Some creators make designs and listings based on what's trending on the marketplace, then they go ahead to use the same tags and keywords from the same trend they're copying or "taking inspiration" from, LOL! Whether you're copying a trend or taking inspiration from it, make sure to consider the theme of your own design/listing. themes range from boho, tropical, preppy, vintage, retro, antisocial, pinky/girly and so on. The knowledge of the theme of your design is very important in choosing the best tags for it.
- Design colors: You probably don't know the design colors also make up keywords. shoppers are regularly searching for listings in particular colors like black and white, hot pink, pink, gold, rose gold, neutral colors and so on. be sure to include your design colors in your tags.
Remember to use your selected keywords strategically in your product titles, descriptions, and the tag section in order to increase your visibility and attract more buyers this Father's Day and beyond. Don't forget to stand out with your cover photos and mockups.
Best Wishes!

