Having social sharing buttons on products is really convenient (and great for encouraging customers and affiliates to spread the word). BUT...
As a creator, I used to be in the habit of plugging a product right when I created it. Problem is, I get into the swing of things, I might crank out a dozen products in an hour. That's WAY too much to dump into my Pinterest and X/Twitter and LinkedIn accounts all at once. Enter scheduling. Build the link manually with mock-ups, and have them shared in a queue. Now here's the trick I discovered.
I used to use Buffer for this, since WAY back when. Then X added its own scheduling feature. Not quite as slick as Buffer though, because you had to manually pick the time and date for each post, you couldn't just set up a queue.
But there's a problem and a disappoingment. THREADS. You know, a series of linked tweets. X won't let you schedule them. Buffer will, but they all get posted immediately. This is were my love affair with my newest scheduler began, Fedica. What's the big deal? Not only can you schedule threads, but..
- You can opt to have the individual tweets for a thread spread out over a longer period of time. Meaning they're more likely to get noticed. And unlike individual tweets, they're chained together, so that when the new tweet in the thread goes out, it's linked to that old one that didn't get noticed by half your followers (yet). What makes this great from a Zazzle point of view? Picture having a bunch of products in a collection, and that collection is a THREAD, with new related products getting tweeted on a schedule automtically. Sweetness!
- You can organize your queue into multiple channels. Or perhaps a better way to say that, each channel has its own queue. So you can have different product types, or different artwork, in different queues, so your followers don't get overwhelmed by too many tweets on a too-similar theme all at once.
- Oh and it's not JUST a scheduler but includes a bunch of social tools on who's following you, who unfollowed, why didn't follow you back, etc. But that's just icing on the cake. Where it shines with Zazzle is points 1 & 2 above.
