May 2023 Semrush Zazzle stats and comparisons

AntiqueImagery
New Contributor III

Interesting to see where Zazzle falls in the popularity game as well as what countries are in the game. Bangladesh? Perhaps this is where the massive influx of copycat products are coming from.

https://www.semrush.com/website/zazzle.com/overview/ 

Since 2006, Gary Roberts, Toolemera Press publisher, has preserved the history of early crafts, tools and industries through websites, blogs, reprints and more. https://www.zazzle.com/store/antiqueimagery
7 REPLIES 7

Sara_H
Honored Contributor III

@AntiqueImagery 

Really interesting. I'd like to know more about the referring domain drop off. What do you think that means?

Seems to coincide to the drop in sales that's been happening (to me at least)

referring domains?

Looks like less people are pinning to pinterest? 

pinterest down?

Always interesting how they get this data and how real it is

 

 

 

 

Drop Off refers to the short term negative change in traffic from a particular source. So yes, drop off is not a good thing. 

Semrush data is accurate and either real time or dated. Real Time requires a subscription which I am too cheap to do. That least chart is what I find most interesting at least after the charts showing geographic sources. Pakistan. I suspect that a ton of Mumbai India based outfits are routing their stuff through less expensive cloud services in Pakistan. That's part of the problem with sourcing: you don't know where the parent outfit is as the geo location represents the IP address not the geo locale. the Canary Islands are another source of scammed domains

Since 2006, Gary Roberts, Toolemera Press publisher, has preserved the history of early crafts, tools and industries through websites, blogs, reprints and more. https://www.zazzle.com/store/antiqueimagery

KayeCee
New Contributor III

I wonder if it’s because you can’t go straight to the product page with the Add To Cart button now? 

Barbara
Esteemed Contributor

Yes, that's an unfortunate piece of weirdness, the purpose of which escapes me. Then there's the loss of being able to easily grab HTML from a person's display page for the purpose of promoting that person's product.

Colorwash's Home

 

KeegansCreation
Honored Contributor

I'm also noticing on that website that 40% of Zazzle traffic comes from desktop and 60% from phone. That echoes what a moderator said to explain screen placement and the overall look of the website through various overhauls. It's being optimized for phones because that's where the majority of the traffic comes from.

KeeganCreations

As I build out my store, I started reviewing the look on on my phone. I was surprised how great the customization features work on your phone. 

almdrs
Contributor III

Thanks for sharing. I usually go to Similar Web to access traffic numbers etc.