I've been saying this for a while so I thought I'd 'prove' it.
One of my stores as shown here re 21st Nov 23 (you can see the date in the screenshot) zrank 5
One day later it is zrank 8
How did I do this?
As stated a few times, my observation is that the views:sales ratio is all important
To improve my ratio I took the following steps
- I first set my filter to 240 products
- I set the 'most views all time' filter
- I went to the LAST page (to see the least views)
- I 'HID' (not deleted) everything with 0 views (excluding NEWLY added products)
- I changed the filter to NO sales and hid those too
Hiding means you can 'unhide' if there is no detectable difference or to boost your product numbers at a later date.
NOTE: The results of this will vary depending on your existing sales and store performance BUT trying this is not a risk as you can simply UNHIDE if after 3 days you see no increase in zrank.
If you want to be LESS cavalier when hiding products, elect to only hide items that are very similar in design and product type or products in collections that have less value re likely sales etc.
Good luck and share your results here!
If we don't see any significant jump in sales then we know zrank is no longer something we need to concern ourselves with.
Well wait now, that's a non sequitur. There's a thousand reasons you might not see any jump in sales with a higher zRank. A better measure would be to note how a few items place in some specific searches and then if your attempt to boost your zRank was successful, check the same searches. Did the products get bumped higher in the results? Are you more visible on the Creator Stores filter than you were before? And, are your Views increasing at a rate they weren't before? If your products are getting better placement in search results and if then you are getting more views, that might result in more actual sales, but again, there's all kinds of reasons those two things might not be converting to sales. Sales alone are not a meaningful measure of zRank's worth.
I'm not saying that a higher zRank isn't desirable or helpful, just that using sales alone as an indicator of its worth is a misdirect.
Leah's test store went from 5 to 8 and yours from 6 to 9. You said your products already had good MP placement and were selling nearly daily, and at Platinum, we know Leah's were already doing good, too. I think we need someone who hasn't met such level of success yet, someone with uhm, much more sporadic sales, to try this. Like me I guess. Been at 5 for very long time, have only around 550 products, and while not really a niche store, I don't do much in the way of the popular products (stationery, tee's, mugs ...) or trendy designs. I think I'll try this after the big sale week is over and if the rank goes up, see if I can pinpoint any difference. But, what did you mean re hiding guts collections? That concerns me. Are you saying collections won't show on the product page if they have hidden products in them?
