Confusing for Customers

[Es]

I feel like the PERSONALIZE THIS button should be front and center to make it easier for customers to personalize their own products. I took a screenshot of wedding invitations I made. The personalize this button is buried underneath the "choose your format" option.

[Scott]

The blue Edit Design button will say Personalize for customers. It says Edit Design because you created the design. You can try this out by opening this product up in a private browser window, or by viewing the design in a logged out sate.